Guest post from Mark Heid, Program Director, IBM Social Analytics
Follow Mark on Twitter: @mheid
As the London Olympics get into full-swing we are analyzing the action around the games from a social perspective and measuring shifts in sentiment.
Hopefully you saw our first Olympics post from Basir Syed on the London Eye and sentiment. Throughout the Games, we will run a series of blogs highlighting some of the trends that might otherwise be smothered by “paid” media broadcasters.
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