There’s a hidden side to everything. That’s the premise of the New York Times best-seller, blog and recent movie, Freakonomics .
But it’s also the premise behind analytics. Organizations often find insights in their data, but they have to be willing – and able – to ask good questions.
Stephen Dubner was in Chicago recently speaking at the IBM Performance and IBM Finance Forum events. My colleague at IBM, Crysta Anderson, spoke with him about the truths hidden in data... [Continue Reading]