Guest Post by Mary Kern, WW Market Segment Manager, IBM Business Analytics
Have you ever felt like Business Analytics marketing is a lot of fluff? An endless stream of grandiose platitudes promising “business value” that rarely articulates the real impact the technology might have on your job or in your department? A lot of “why” but very little “how”?
If that sounds vaguely or even painfully familiar, then you won’t want to miss our track on Applying Analytics for Business Value in... [Continue Reading]