Guest post from Marygrace Bateman, Market Manager, IBM Business Analytics
Follow Marygrace on Twitter: @bateman_mg
It’s a bit ironic that my job is to espouse the importance of personalizing the customer experience and the imperative of moving away from the spray and pray marketing approach to targeting individuals. Sadly, “personalization” and “individuals” was not common terminology in my household growing up.
“Spray and pray” however, would be an accurate description of a... [Continue Reading]