Guest post from Rob Rose, Chief Designer, BI, and Director, User Experience, IBM Business Analytics
I often get asked what I mean when I talk about moving to user-centered design for developing new business analytics products and new features for existing products. People wonder about how this approach differs, and how it engages IBM clients in the process.
The first element involves moving to scenario-driven design. This involves understanding and validating the business scenarios that our clients are... [Continue Reading]