Guest post from Brendan Grady, Director of Market Strategy, IBM Business Analytics
Follow Brendan on Twitter @BrendanRGrady
Big data is a reality. Big data is also big hype. So how do we find real value in this big data hype?
Like it or not, big data is a reality marketing and other organizations are facing today and will face well into the future. According to the IBM Global Technology outlook , it is estimated that data growth will explode exponentially from 3,000 exabytes today to 9,000... [Continue Reading]