Guest post from Scott Groenendal, Program Director, IBM Customer Analytics
(Follow Scott on Twitter: @ scottgroenendal )
IBM has been preaching that customer intimacy is the new intellectual property. The more insight an organization has on its customers, the better opportunities it will have to sell them more stuff, retain the best ones, mitigate risk or even identify possible cases of fraudulent activity.
Essentially, it’s a better way to create an ongoing... [Continue Reading]