Guest post from Marygrace Bateman, Market Manager, IBM Business Analytics
Follow Marygrace on Twitter: @bateman_mg
During my last trip to Las Vegas – for the recent IBM Information on Demand conference – I managed to drop a significant amount of cash. The part that is surprising is that I didn't gamble a dime.
How is this possible?
I am part of the gaming industry's fastest growing customer segment : non -gamblers. I'll dine and shop and attend shows, but blackjack? No,... [Continue Reading]