Twas the night of business analytics, when all through the org
No one in IT was stirring, the business felt like a morgue.
Cognos Mobile dashboards were delivered to the iPad with care,
In hopes that the CEO would soon review them there.
The business line managers were nestled all snug in their beds,
While visions of Decision Management danced in their heads.
With business rules and predictive models working in sync,
Automated, optimized decisions happen in a blink.
While over in finance there wasn’t any stress,
With Financial Performance Management it’s no longer a guess.
Away to the budgets everyone flies like a flash,
To create flexible, rolling forecasts to always know how much cash.
And as the year ends, it’s time to look back
To close, consolidate and report to keep everyone on track.
When, what to the CFO’s wondering eyes should appear,
But an easy way to complete the last mile of regulatory reporting to stay in the clear.
All across the organization, so accurate and quick,
Predictive Analytics is just the trick,
To anticipate customer behaviors, it’s hotter than a flame,
The industry is shouting, and calling for business analytics by name!
"Now Cognos! Now, SPSS! Now, Algorithmics and OpenPages
IBM is taking business analytics out of the Dark Ages!
Lose the excel spreadsheets and head to the top of the charts
Measure your AQ, that’s where the journey starts!
"With all these pieces any organization should be so proud,
Confronting the obstacle of big data? Let’s take it to the cloud.
And to not forget about all the social media noise
There’s also Cognos Consumer Insight in IBM’s bag of analytics toys.
Taking things a step further, and to make all business users merry
2012 is when analytics got personal, like a sundae topped with a cherry.
Interact and explore, build models and share insight
It's all at Analytics Zone, oh yeah, that’s right!
So spring to the laptop or any mobile device,
Away the business will fly, decisions no longer made by a throw of the dice.
And hear all employees exclaim, analyzing with all their might,
"Business Analytics to all, and to all a good-night!"