Guest Post By Marcus Hearne, Business Unit Executive, IBM Business Analytics
This may not sound too exciting, but I grew up with analytics. My father founded Hearne Scientific Software Pty Ltd, an analytics software development, distribution and services company in Australia. Back then, analytical software had relatively narrow application in the academic, market research and engineering fields. Needless to say, things have changed. Analytics has hit the big time, and I think we would be hard pressed to find a business success story that doesn’t attribute a lion’s share of the credit to it in some way.
At this fall’s Information On Demand conference in Las Vegas, the Predictive and Business Intelligence track in the Business Analytics Forum will showcase how businesses are integrating IBM SPSS Predictive Analytics with IBM Cognos Business Intelligence deployments to transform data into meaningful and useful information through the use of historical, current and predictive views of customers and operations. We’ll also dive into the use of the predictive and business intelligence portfolios and how the capabilities therein help organizations know the past, understand the present and shape the future.
For example, the team at Ashurst Australia will share how analytics helped turn their strategic objectives for international growth into reality, while the Waterford Hotel Group will demonstrate how they used analytics to boost profits. Along the same lines, hear how Jabil Electronics uses advanced visualization techniques to add impact to its reports. You can hear how AT&T has successfully incorporated advanced analytics, business intelligence and predictive analytics into its business to help its leaders understand why things have happened and what will happen in the future – and many other first-hand accounts of how these technologies drive better outcomes.
At the conference, you’ll learn how to get started or how to enhance programs you may already have under way so that you can quickly deploy technologies that will enable the delivery of critical information to decision-makers at the strategic, tactical and operational layers of your organization.
I’ve been recommending the Predictive and Business Intelligence track because I’m confident that IBM Business Analytics can help enhance the value of business intelligence programs with new capabilities such as advanced visualization, predictive views and mobile access, in addition to expanding predictive point solutions to a broader organizational implementation. The track also helps understand how to leverage any "analytic mavericks" in your organization.
Data is an asset when it can be turned into information, and information is a game changer when it’s actionable. The Predictive and Business Intelligence track is all about a portfolio of capabilities that support exactly that – Action!
I look forward to seeing you at the Predictive and Business Intelligence track at IBM Information On Demand 2013 in November.