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1 James Taylor commented   Permalink     No RatingsRatings 0

Of course I would say this a little differently. I would always "Begin with the Decision in Mind" and focus first and foremost on the business decision that you hope to improve. This will drive 2 and 3, identifying both the audience/potential deployments and the possible outcomes from which you are trying to pick the best. Then you can do a better job of selecting the data (as you have a focused set of decisions and possible outcomes). I would also make sure I understood the KPIs and metrics that must be changed for the outcome to be successful - otherwise there is no real (business) way to tell the difference between good and bad decisions or to value any improvement in decision-making.

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