(Guest post from IBM's VP - WW Marketing, Business Analytics, Eric Sall)
On a flight home from IBM’s PartnerWorld Leadership Conference recently, I noticed a young boy across the aisle playing a video game and thought, again, how many millions of people are touched by cloud technologies and don’t even know it.
As consumers, we play online games, download news, music or movies, share photos, and reach for a map or a restaurant or product review. In our business lives, we download email, the latest sales report or revenue forecast, or the profile of the business client we’re about to contact. And we can do all of this today through Cloud technologies. The server performing the work may be in the same building – or thousands of miles away.
The potential uses are endless, so it’s not surprising that Cloud is a very hot topic in the C-suite. The IBM Pulse 2014 conference, which starts February 23rd in Las Vegas, is all about Cloud – and SaaS offerings from the Business Analytics team will be among those showcased during the three-day event:
In the conference’s Cloud track, the Business Analytics team will describe the benefits of IBM Concert, IBM Cognos TM1, IBM Incentive Compensation Management and IBM Social Media Analytics in a breakout session. In a Solutions Expo ped, attendees can get a closer look and talk with our subject matter experts.
In the Smarter Infrastructure track, attendees can hear all about the IBM Predictive Maintenance and Quality solution in a lab session, and then see it demo’ed on the Expo floor.
The BI Pattern with BLU Acceleration will be featured in a Pure Application Systems breakout session and Expo ped.
If you’re new to considering Cloud technologies, SaaS – Software as a Service – allows organizations to provide direct access to the applications that consumers, clients and citizens need from the Internet or from a company intranet. Because the applications are centrally managed, there are no licenses or upgrades to maintain.
A recent study from the IBM Center for Applied Insights, Champions of Software as a Service, found that Leaders – or “pacesetters,” as they’re called in the study – are far more likely than other organizations to use SaaS technologies to increase both external and internal collaboration, apply analytics to gain insights from big data, and improve the customer experience.
We see this among the clients who have deployed Business Analytics technologies in the Cloud. For example:
A national retailer has chosen IBM Incentive Compensation Management to help calculate variable pay and incentives for its call center representatives.
A regional auto insurer also uses IBM Incentive Compensation Management, accelerating the development of its compensation plans by up to 66 percent and saving tens of thousands of dollars per year on keeping its plan updated.
A government agency in North America called on IBM to integrate operations, equipment, finance and human resources applications plus deploy a suite of analytic solutions. These technologies deliver performance management capabilities vital to operations, ultimately helping the agency improve customer service, share data across branches, and plan, budget and forecast costs.
The potential benefits of using Cloud technologies are enormous, so I encourage you to do the following:
We’ll save you a window seat.