Guest post from Jane Farquhar, product marketing manger, IBM Business Analytics
Recently, IBM released a new version of its Cognos Mobile iPad native application to the Apple App Store with a fresh new look and feel. With each release of the application, I’m reminded about how tablets, and touch enabled devices, have truly revolutionized the way technology is being adopted and how we interact with information and each other.
In fact, Gartner, Inc.’s 2011 Gartner Predicts report said that 33 percent of business intelligence would be consumed on mobile devices. A realistic prediction today, and given the explosion of the tablet market, might be on the conservative side.
Even my 77 year old father has decided that going mobile is cool. Until recently, however, he was very slow to adopt technology, send email, use the internet, and he thought texting was something reserved for his gossiping, teenaged grandchildren.
A year ago, a life altering event changed all that. My mother passed away unexpectedly and, among many other huge adjustments, he realized very quickly that he was going to need to figure out a way to stay connected. Like preparing meals and doing laundry, becoming “one with technology” was not an optional activity.
As my sisters and I spent time with our father to help him adjust to his new found independence, I broached the idea of getting him a tablet. Maybe, just maybe, a tablet or smart phone would be the silver bullet to address his technology woes.
Fast forward one year: not only did my father flourish with a tablet, but he also insisted that he trade in his antiquated “flip phone” for a touch-enabled smart phone. The man is seriously connected. He regularly keeps my sisters and I informed of his whereabouts using voice activated texting. Once he walks through the front door, his first inclination is to check his email and Facebook activity, like a gossipy teenager.
One morning after he arrived at my house, I walked into the living room to find him reading his local newspaper through an app on his tablet and listening to his local news radio station from an app on his smart phone.
Seeing how comfortable he was, I asked him if he wanted to install the Cognos Mobile application on his tablet. What I saw next was truly remarkable. My father discovered the value of business intelligence.
Without any prompting from me, he quickly and easily opened the application and using the tap, swipe and zoom gestures he has become familiar with over the past year, he easily moved through the sample reports – filtering, drilling down, changing views and gaining insight along the way. Eureka!
He can now clearly articulate what his daughter does for a living! No longer will he say “My daughter works at IBM.”He will now tell his friends that his daughter helps companies gain insight into their data to make better decisions. And, he can show them how.
My father is much like many executives. Initially, he was attracted to the tablet and smart phone because of the “cool factor.” He quickly realized the power such devices can deliver to him on a daily basis. Initially, they allowed him to do “fun” and “interesting” things, but now he gets instant access to applications he uses on a daily basis to truly simplify his life, where and when needed.
Having been a pioneer in the mobile business intelligence market, IBM continues to innovate in the mobile space. It is now making it easier than ever for organizations to speed decision-making by providing uninterrupted access to business intelligence on any device.
To that end, IBM has introduced its MobileFirst, a mobile portfolio that combines security, analytics and app development software, with cloud-based services to increase workforce productivity and strengthen customer engagement. Through IBM MobileFirst, analytics capabilities will continue to be extended to deliver an interactive, visually-driven client experience that enables anyone to turn insight into action, wherever they’re located.
As the video says below, the mobile world is open for business. It’s time to stop being closed-minded to mobile's many benefits.
If my father can do it, anyone can.
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