Guest post from Basir Syed – Product Marketing Manager IBM Social Media Analytics
"First they ignore you, then they laugh at you, then they fight you, then you win." This statement by Mahatma Gandhi fits the world of social media today. Skeptics have always argued its ROI and advantages, deeming it as a mere marketing tool or, more often, a fun networking tool. But social media results are proving the skeptics wrong time and again.
Take, for example, the exercise by the researchers at the Nanyang Technological University, who have developed a new social media-based system that could go some way in Singapore's battle against dengue, a disease transmitted by mosquitoes and affecting nearly half a million people worldwide every year. In 2.5 percent of cases, dengue is fatal, according to the World Health Organization; but early diagnosis and treatment can reduce that rate.
Mo-Buzz, as the university-developed web system is called, can predict where and when dengue may occur. Researchers said it could potentially predict dengue outbreaks weeks in advance,enabling users to help health authorities monitor the spread of dengue. Users can snap a picture of a mosquito breeding site on their mobile device, and the report will be geo-tagged to their location. It is then shown live on Google Maps in the system.
Now, this is life-saving. Ever heard the saying, “an ounce of prevention is worth a pound of cure”? That is precisely what social media is doing -- and the ROI in this case is the number of human lives saved.
Another example of social media saving life is the LIVESTRONG Foundation, created by the cancer survivor and champion cyclist Lance Armstrong. Irrespective of the controversies surround the founder, it has grown largely through social media engagement. Its Twitter handle now has more than half a million followers, and its Facebook page 1.7 million "likes."
But the key to achieving an ROI from social media is being able to analyze what is happening, and where.
IBM Social Media Analytics is one of the only solutions that provides a holistic view across all social media platforms. It is a one-of-a-kind solution that far-sighetd IBMers have adopted, as it is not limited itself to listening.
The IBM Social Media Analytics framework is a testimony to the fact that the solution has adopted the best-in-class approach. New capabilities n the latest release include the ability to measure sentiment in Chinese, and to incorporate key behavioral, geographic, demographic and influencer data in your analysis. Advanced analytics discovery capabilities have been enhanced, and so has reporting. In addition to using a library of pre-built reports, you can now configure custom reports and dashboards.
To top these features, IBM Social Media Analytics is now available as a perpetual software licensing offer or via a Cloud (SaaS) model for faster time to value.
> View an online demo of IBM Social Media Analytics