Guest post by Basir Syed, Market Manager, Social Media Analytics, IBM Business Analytics.
“Seeing is believing,” an idiom first recorded in this form in 1639, means "only physical or concrete evidence is convincing." This idiom has passed the test of time, and still holds good.
The reason I say this is because generally a visit to the doctor ends up with a prescription for pills, but today that is changing. Doctors these days are encouraging patients to monitor themselves through apps and other easily available devices – re-iterating the fact that self-help is the best help.
Patients can now monitor their blood sugar levels using their smart phones or by keeping a check on their sleep patterns through mobile apps. And let me remind you that all these apps are invariably linked to Social Media platforms, highlighting the fact that fitness is now not limited to the standard weight check on the weighing scale and the odd walks in the park.
Mobile phones these days are closely linked to every individual, irrespective of it being a developed or a developing nation. To give you an example is this quick-thinking of a doctor who used a mentor’s Whatsapp tips to save a laborer’s hand in Mumbai. Another example of self-monitoring is the England Rugby Team that has reduced 80% of the team’s soft tissue injuries by monitoring their players.
The latest figures reveal that an average smartphone user checks his phone over 150 times a day. With such high rate of engagement between the smartphone and the individual for self-health and social networking, the opportunities for pharma and insurance companies are endless. Some of the healthcare organizations that have already leveraged Social Media are Mayo Clinic which ranks No.1 on Twitter, with over half a million followers, Cleveland Clinic which ranks third on YouTube, with nearly 3 million views, and the University of Texas, M.D. Anderson Cancer Center in Houston, Texas which ranks 30th on Flickr, with 115 Flickr photos.
With so many health related conversations happening on various social media platforms, pharmaceutical and insurance companies have a golden opportunity to listen in and provide guidance and solutions to customers and prospective customers alike.
IBM Social Media Analytics is one of the only solutions that can give the user a holistic view across all social media platforms. It is a one-of-a-kind solution that has adopted IBM’s farsightedness and has not limited itself to listening alone.
The IBM Social Media Analytics framework is a testimony to the fact that the solution has adopted a best-in-class approach. Its latest releases includes a number of new features, such as key behavioral, geographic, demographic and influencer analysis, Chinese sentiment analysis, and improvements to advanced analytics discovery capabilities - as well as a library of pre-built reports, plus the ability to configure custom reports and dashboards.
To top these features, IBM Social Media Analytics is now available as a perpetual software license or as a Cloud (SaaS) model for faster time to value.
Find out more about this ground-breaking IBM solution.