In celebration of the IBM IOD/Business Analytics Forum in Las Vegas this week, below are the things the almost 10,000 attendees are most looking forward to:
1. Cognos 10. That's right, in case you haven't heard...Cognos 10 is launching today. Tune in to the simulcast -- you might even see some interesting functionality related to IBM SPSS predictive analytics. It's time to finally disclose what's lurking inside of the big, red box.
2. All things predictive. IBM customers are clamoring to understand more about the power of predictive analytics and the tremendous benefit it can have on a business (both top and bottom lines.) Highly complimentary, but very distinct from traditional business intelligence (BI) software, predictive analytics provides a view into what is going to happen next, the ability to uncover special trends, and determine very distinct behaviors no one knew existed. Now, you don't need one technology to do the other, but having both is obviously better, to not only understand the business today, but also to have a clear look into how it could be in the future. For more information, see a recent interview with Erick Brethenoux from IBM.
3. Learning where the rubber meets the road. Don't take my word for it...various IBM SPSS clients will be sharing their experiences of how they have acquired and retained customers, or mitigated fraud and reduced risk. A sampling of the customers include BMW, First Tennessee Bank, Bancolumbia and ADP.
4. Minimizing the costs of bad decisions. Decision-making has never been more consequential than it is today. Overwhelmingly, organizations have been relying on ad-hoc, inefficient and disconnected processes to make crucial decisions, often with no means to truly understand the impact of those decisions. The ability to align, optimize and automate decisions is emerging as a primary competitive advantage inside organizations. Using IBM SPSS Decision Management, organizations can now deliver the ideal course of action for each individual customer - whether inside a call center, on a website or inside a store. See a demo or read a white paper to learn more.
5. Fresh air. Being inside a conference all day long, you take for granted the importance of seeing the sun and breathing in some natural oxygen.
6. Being social. Sure, a big conference like this gives you the chance to network with colleagues, customers, partners, media and industry analysts, but for those of you not able to attend, and to ensure you don't miss anything important or fun, we have an entire team of social media experts bringing you different perspectives from around the event. In addition to myself giving you the "Predictive Perspective," please be sure to check out the following:
**Delaney Turner: Providing insights from all things Business Analytics and Cognos 10. Also be sure to check out his blog -- Performance Perspectives.
**Kelsey Howarth: Insights on the Business Analytics industry solutions
**Harriet Fryman: The unheralded (and quite popular) BI Product Marketing lead, who has been the driving force behind the launch of IBM Cognos 10. Watch for her, too, in the simulcast Q&A.
**Dave McDuff: Senior Web strategist is also a Forum first-timer.
**Scott Oakley: Our roving photographer and videographer will be posting daily content to our Flickr and YouTube pages.