Since I used to run my own market research business, I know that entrepreneurs and small business owners are very choosy about how they invest their money. And, guess what? So are people who manage and work in large organizations.
Here are the four questions I always ask when deciding whether to spend time and money attending a conference and how they apply to IBM Insight 2014, taking place in Las Vegas October 26-30.
Will there be information at this conference I can’t get anywhere else?
At Insight, you’ll find more than 1,500 elective sessions – 200 of them focused on Business Analytics, with others covering IBM technologies offered by our Information Management and Enterprise Content Management teams. There’ll be product announcements, demos of just-released solutions and others that are still under development – a peek over the horizon, so to speak. There will be more than 300 exhibitors in the EXPO, showing the latest software applications. In short, lots of valuable, practical information you can put to use right away.
> Here’s more information on the Insight 2014 curriculum.
Who will be there?
I always find it valuable to connect with peers from other companies who were wrestling with the same problems I am and also to have the chance to meet – and learn from – industry “rock stars.” At Insight, networking events make it easy for attendees to reconnect with peers, and the many customer-led sessions are like taking a crash course on current best practices. Even better, you can talk face-to-face with subject matter experts from IBM and our Business Partners. At Insight, you can strengthen your existing professional network and expand it.
> Bookmark the conference site for updated information on keynote speakers and special guests.
Can I get my hands dirty?
I’m what they call a “tactile” learner, so if I can play with something and see how it works, I’m much closer to understanding it than if I just read about it. You may be the same. If so, you’ll be glad to know that the hands-on labs capacity for the Business Analytics program at Insight has been expanded by 30% -- meaning you’ll have more chances than ever to see new interfaces and manipulate new product features. You do have to register for hands-on labs, so make that a top priority.
> The Session Preview tool shows what kinds of labs and elective sessions you can find for Business Analytics and other programs.
Is the price right?
This is a fairly easy one to answer. We’ve calculated the educational value of attending Insight at about $7,000 but the conference fee is just $2,195; Less, if you take advantage of the $600 Super Saver rate (expires July 31) or the $300 Early Bird discount (expires September 18). Those who register early get to take advantage of the best deals on accommodations too. Interestingly, our survey of last year’s attendees showed that 85% would like to attend again this year, which speaks to the value they felt the conference provides.
> Share this infographic with your manager, or ask an IBM sales representative for other materials to help convince your manager that this is a conference you must attend.
Don’t wait too long to make your decision because the best pricing is available to those who sign up early!
See you at Insight!