Guest post from Mark Morton, Senior Manager, Product Marketing, IBM Business Analytics
Summertime. Time to relax on the beach or by the pool with a good book.
The temptation to pick up the latest best-selling novel is probably overwhelming. But if you want something a little more stimulating and you’re determined to position your midmarket business at the head of the pack, you’ll want to include some practical titles along with your sunscreen.
We’ve assembled a list of must-read resources we think will inspire you to make business analytics an essential component of your small and midsize business strategy. They’ll help you understand the kinds of insights and business benefits you can get by applying analytics to the information you’ve captured and aligned within your organization.
1. Read IBM’s latest newsletter featuring new research from Gartner. In Create an intelligent business strategy for your organization, you’ll learn why business analytics needs to be part of a comprehensive business intelligence and analytics strategy for midsize organizations, and learn about the IBM technologies that can help you get there, including IBM Cognos Express and IBM Cognos Insight, our new personal analytics tool.
2. Do you manage a core business area such as finance, marketing, customer service or sales? Read our new white paper Guiding business managers to better business outcomes to learn how IBM Cognos Insight can provide you with integrated, accurate data at your fingertips – so you can make fast, informed decisions whether you’re online, offline or working on a mobile device.
3. In Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics, author James Taylor makes a compelling case for how decision management systems are helping companies streamline their processes and improve their interaction with customers. Suitable for business users, analysts and IT alike, the book delivers a strong value proposition for decision management, along with plenty of practical examples and tips to help you put the concepts Taylor describes to work for you.
Explore the new Analytical Decision Management software and find out how your organization can automate and improve outcomes of daily decisions in every area of your business.
4. The Future of Analytics: The Trends, the Implications, and Who Will Lead by John E. Brennan identifies and analyzes trends in information and analytics and their impact on various industries. Brennan looks at how we create, assess and use information in decision making, and offers practical steps for looking within your organization to find opportunities to use data more effectively.
5. Competing on Analytics: The New Science of Winning by Thomas H. Davenport and Jeanne G. Harris is a study of how today’s businesses use analytics to drive results. Whether you’re interested in analytics for its business value or you are an experienced analytic practitioner, you’ll find many real-world examples of how to outsmart your competitors using analytic tools and techniques.
Read an IBM interview with Tom Davenport.
We think these are five great ways to use the final lazy, hazy days of summer to learn how to help your small or midsize business thrive in turbulent times by becoming analytically-driven.
What else are you doing to grow your business analytics knowledge?
For more information:
· Attend the IBM Business Analytics Forum (Oct. 21-25 in Las Vegas)
· Watch our recent Midsize Business Analytics Summit on demand to see new releases of IBM Business Analytics software for midsize companies
· Join the IBM Cognos Insight Community for a 30-day trial version
· Learn how to start small and get big results with IBM business analytics solutions for midsize businesses.