In the bank/customer relationship, banks used to hold all the high cards: the power to deny a loan, impose a fee, change account conditions. But in the face of changing consumer behavior and other options for the delivery of financial services, that situation is changing. Banks know they need to become more sensitive to customer needs and expectations…or lose out to competitors.
At the same time, global financial pressures during the past five years have led to greater concerns about bank viability than at any time since the 1930s. Despite recent stabilization, banks are still tightly focused on managing risk. They’ve installed new technologies and updated processes to manage such risks; and this effort continues to be critically important.
The IBM Banking Summit 2013 will offer in-depth information insight into managing these dual challenges – and more. Those who attend the complimentary half-day event September 17 at the Marriott Marquis in New York City will hear from IBM experts in risk analytics and learn more about IBM’s approach to commercial credit analytics and stress testing.
Speakers will include David O'Connell, a senior analyst with Aite Group, who will offer his insights on the value of analytics in stress testing, and Jim Kavanaugh, IBM VP and Controller, who will describe how the finance team at IBM has helped drive growth, manage risk and optimize performance through the use of analytics.
Guests will also hear Susan Selim, VP, Compensation Analytics Manager, Zions Bancorporation, explain how they use an analytics-based IBM incentive compensation management solution to optimize incentives for multi-channel operations, improve compliance and lower risks related to incentives and simplify program governance.
Disruption: danger or opportunity?
A keynote address by Brett King, veteran advisor to financial services organizations, entrepreneur, and author of Bank 3.0, will explore the disruptions coming to the once-staid world of banking -- and propose some ways to seize the opportunities these disruptions will present.
For instance, King believes that data is a bank’s “ace in the hole.” Through analytics, a bank can tease out the stories about customer behavior that will help predict what types of services to offer to individual customers, and how and when to offer them – and, by doing so, keep and deepen valuable relationships.
Expanding upon this topic, guests at the Banking Summit will hear how IBM business analytics software is helping banks drive profitability and growth and see a demonstration of IBM’s customer profitability analytics solution.
You can take part in this stimulating event and benefit from the informed insights that will be shared there.
Follow Brett King on Twitter @BrettKing
Register today at http://ibmurl.hursley.ibm.com/3UGW
For more details now about what IBM offers banks, view these resources:
This video shows how banks can attract and keep customers, and grow their value.
See an overview of the IBM holistic solution for managing risk.
Read how Credit Suisse Group achieved more agile business planning
Find out how Scotia Bank obtained a comprehensive view of credit risk to hedge investments