Guest post by Margrace Bateman, Market Segment Manager, Predictive Analytics Solutions Marketing.
Follow Margrace on Twitter at @bateman_mg
Creating an agenda is a specialized skill. You don't want it to be so rigid that you feel chained to an inflexible schedule, but you don't want it to be so full of holes that you miss out because you are too busy thinking, "hmmm... where to now?" I liken this process to going out to dinner. I always like to peek at the menu online beforehand so I don't get "order anxiety."
Order anxiety (def): the pressure that mounts when deciding what to order; the subsequent sinking feeling when you think you've ordered incorrectly; and, finally, the order envy sensation when you deem your partner has chosen something better.
(My sister-in-law actually prints out the menu at home, highlights her choices, and brings this to dinner -- perhaps a bit too rigid, as she usually misses out on the nightly specials; but I'm inevitably awestruck by her preparedness).
With Information On Demand around the corner, now's a good time to start getting an idea of what you want to see, or in other words, taking a "peek at the menu." I suggest starting off with the IOD Road map tool. These pre-built agenda "menus" categorize sessions by common interests, capabilities or -- my favorite -- line of businesses. If you are attending IOD and sit in a particular line of business department, the roadmap tool already has an applicable schedule with various customer speakers, capabilities and product features tailored to your job function.
For example, there's the:
Check out these "menus." They will get you excited for the event...and reduce the chance of order anxiety.