Guest Post by Mary Kern, WW Market Segment Manager, IBM Business Analytics
Have you ever felt like Business Analytics marketing is a lot of fluff? An endless stream of grandiose platitudes promising “business value” that rarely articulates the real impact the technology might have on your job or in your department? A lot of “why” but very little “how”?
If that sounds vaguely or even painfully familiar, then you won’t want to miss our track on Applying Analytics for Business Value in the Business Analytics Forum at the IBM Information on Demand conference in Las Vegas this fall.
Many of the sessions are led by IBM customers and address a business challenge at a specific functional area – customer service, finance, HR, Marketing, Operations and so forth -- and provide a customer’s-eye view of how business intelligence, predictive and advanced analytics were applied to meet department-level objectives.
So whose eyes will we be looking through, and which functional areas will we cover?
A team from Boeing will demonstrate how they applied predictive analytics in their manufacturing department.
ING U.S. will share how they used IBM SPSS predictive analytics to build customer relationships.
Find out how predictive analytics in the operations department helped control costs at the Israel Electric Corp.
See how Cisco’s HR department uses IBM SPSS predictive analytics to manage human capital and profile top employees.
Hear how the marketing department at ShoeDazzle optimized their offline media spend with IBM SPSS predictive analytics.
These are the stories that give meaning and substance to the overall promise of predictive analytics and business intelligence to transform information into insight, and insight into action.
What’s more, at these sessions you’ll see how practical deployments of Cognos Business Intelligence and Cognos TM1, combined with SPSS predictive analytics, have improved results across the board. And you’ll get a chance to learn how the newest member of our analytics portfolio, IBM Predictive Maintenance and Quality, can help identify potential operations issues before they’re problems.
I think you’ll find that the Business Analytics Forum and particularly our sessions on applied predictive analytics and business intelligence working in concert will stimulate ideas for application in functional areas in your organization. And for anyone new to analytics, these sessions promise to be enlightening and fascinating. One thing is for certain: this stuff is not fluff!
See you at the conference!