Market volatility, new operating models, reduced margins, empowered consumers. The problems organizations face and the need to become smarter – it’s never been more pressing.
If this sounds even remotely familiar, then you won’t want to miss our track on Analytic Business Solutions at the IBM Insight Conference in Las Vegas this October.
Many of the sessions are led by IBM customers and address a business challenge in a specific functional area – customer service, finance, HR, Marketing, Operations and so forth -- and provide a level of technical detail showing how business intelligence, predictive and advanced analytics and risk analytics are applied to meet department-level objectives.
So whose customer eyes will we be looking through and which functional areas will we cover? Here's a few to give you a little more perspective:
Foodservice Danmark, one of the largest food retailers in Denmark, will describe how they are using IBM SPSS Modeler to gain better insight into the value of their marketing campaigns and how those are linked to sales
SICOOB, the largest credit union in Brazil, will share how they defined a Big Data & Analytics strategy to improve efficiency of marketing campaigns and achieve a single view of the customer, leveraging both analytical tools for Operations LOB and C-level management
Manitoba Hydro will show how they are improving their Accounts Receivable collections process by tracking, targeting and redefining how work is delegated with a direct positive impact on the financial bottom line
Ipsos will share an in-depth view of analytic procedures developed from several segmentation studies that can help organizations predict the paths between existing and emerging customer segments based on current needs, attitudes and behaviors to ensure consumers are not bypassed
The University of Rochester Medical Center is building predictive models and looking at similarities among patient groups to quantify and predict the progression of Parkinson’s Disease
These are stories that give meaning and substance to the overall promise of business analytics to transform information into insight, and insight into action.
What’s more, at these sessions you’ll see how practical deployments of IBM Cognos Business Intelligence and Cognos TM1, combined with SPSS predictive analytics, have improved results across the board. And you’ll get a chance to learn about the newest members of our analytics portfolio, IBM Predictive Maintenance and Quality, IBM Predictive Customer Intelligence – and more!
I think you’ll find that the Analytic Business Solutions track focuses on organizations’ real business problems and will demonstrate that predictive analytics and business intelligence together can be applied to many functional areas in your own organization. And for anyone new to analytics, these sessions promise to be enlightening and fascinating.
See you at the conference!