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The Performance Perspectives Blog: Where predictive analytics won't help
Delaney Turner 270002T14M firstname.lastname@example.org | | Tags:  spss predictive_analytics
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Predictive Analytics help decision makers answer perhaps the most pressing question in business: What's going to happen?
One question they can't answer, though, is this: Who will light the Olympic Cauldron to open the 2010 Winter Olympics in Vancouver?
When the Olympic Torch arrives in BC Place in Vancouver mere hours from now, it will have passed through the hands of 12,000 torch bearers (including my colleague Elaine), traveled more than 45,000 kilometres through more than 1,000 communities in 106 days.
Impressive though these data points are, they're not much help in finding the answer. Instead, we have to content ourselves with the rumors and speculation.
So, will it be:
It's been fun to watch people take turns in this now global guessing game. It's the unpredictable nature of sports that makes them so compelling. And as Canada plays host to the world over the next 17 days, I'm hoping for a few surprises.
In business, though, we can't afford to guess. Instead we need to predict and to prepare. It's how we survive our volatile times. When the Olympic flame has gone out and the fans have gone home, will you be ready for what's to come?