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The Performance Perspectives Blog: The great, great thing about data, data everywhere
Delaney Turner 270002T14M firstname.lastname@example.org | | Tags:  julia_grace cognos_8_bi smarter_planet tv_ads data spss
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One of great things about being a writer in our data-driven age is that the topics I can write about are as rich and as varied as the data itself. Data, data everywhere means stories, stories everywhere, now that data and the people who make the best use of it are doing everything from rewriting the rules of business to rewiring our brains to changing the way the world literally works (hint, hint).
Perhaps that's what makes the new series of IBM TV ads such compelling viewing. Not only do they help me explain to my family what it is IBM actually does, they explain the promise of our technology through IBMers themselves. The make the vast range of IBM software (of which Cognos and SPSS are a part), hardware and consulting accessible and, dare I say it, human.
This one explains why our planet is "alive with data " and the opportunities this presents:
This one features Jeff Jonas of IBM's data analytics group, His is about the value of timely analytics to business decisions:
This one's probably my favorite - it features Julia Grace, who explains how analyzing the past helps us predict the future.
As the Economist observes this week, our data-driven age is quickly approaching an uncharted new phase. Looking at it through an IBM lens, it's going to be an exciting place to be.