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The Performance Perspectives Blog: The future of BI, from TDWI
Delaney Turner 270002T14M firstname.lastname@example.org | | Tags:  cognos decision_making content_analytics business_intelligence unstructured_data
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Sorry, folks. Turns out Jacqueline Coolidge was busier than expected down at TDWI, so we weren’t able to provide live updates from the floor. Still, that doesn’t mean you’ve missed out on all the goodness if you weren’t able to make it. Here’s a quick recap:
In a panel discussion on the future of business intelligence, Jacqueline put forth two tenets. Specifically, business intelligence of the future should:
“That’s a great idea,” I hear you say. “But how?”
By now it should be pretty obvious that we’re a long, long way from the client-server / desktop app way of thinking. Instead, Jacqueline pointed to three emerging trends that will shape our industry:
Here’s how these trends mesh with a typical deployment:
On the left is the domain of BI and performance management. There are mature disciplines. On the right are some of the newer and emerging technologies of Web/Enterprise 2.0
Web/Enterprise 2.0 interfaces like Facebook and Twitter raise the bar for simplicity and usability. They make it easy for users to engage consumers directly into conversations. There’s also the question of data. Enterprise 2.0 runs on unstructured data – that vast, unruly sea of wikis, blogs, tweets and user comments that’s getting bigger every day.
The challenge, then, is to incorporate this information into your decision-making process without compromising the integrity of your current BI deployment. Companies that manage this will have the greater competitive advantage.
One way, Jacqueline observed, is through Content Analytics, which she dubbed “the missing link” in BI.
Interested in more?