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Delaney Turner 270002T14M firstname.lastname@example.org | | Tags:  business_intelligence smarter_planet new_intelligence julia_grace john_cohn jeff_jonas spss business_analytics cognos
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Here's another of the new IBM TV spots on the importance of data, featuring three more IBMers in addition to Julia Grace: Jai Menon, John Cohn and Jeff Jonas. There's a lot of combined brainpower on display in this two-minute spot and a lot of powerful statements, too. Quite a few of them allude to the promise of IBM Cognos software and business analytics broadly speaking, but the one that I keep coming back to - the one that makes the strongest connection to our corner of the IBM software world - comes from Jeff Jonas at 0:51.