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The Performance Perspectives Blog: The beautiful game has beautiful data, too
Delaney Turner 270002T14M firstname.lastname@example.org | | Tags:  analytics world_cup soccer
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Football is the world's biggest game and the World Cup its biggest stage. Now ESPN is anticipating it will be the sporting world's biggest analytics opportunity as well.
Advertising Age reported yesterday of a massive project to capture and analyze marketing data during the upcoming FIFA World Cup in South Africa in June. The project will include several research firsts. For example:
We're going to learn a lot of great things," said Glenn Enoch, VP integrated media research of ESPN. "We're going to learn a lot of things that don't work, which is also going to be interesting to advertisers."
And in related news...
Who knew? It turns out that Carlo Ancelotti, the avuncular manager of the English Premier League Football club Chelsea, who's been known to quote Julius Caesar during his post-game press conferences, is also a data nut.
'I like statistics and I think that in the past with 86 points every team has won the title," he said yesterday. "I think that we need to get 86 points to win."
I really shouldn't have been surprised by the revelation, having posted extensively during the Olympics on the parallels between athletic and business performance. And there are few places in professional sports with a narrower margin for error, or where strategy, tactics and execution are so routinely, publicly and ruthlessly scrutinized.
Still, I was surprised. Maybe it was the hair.
(Image of Argentine keeper Miguel Ángel Rugilo courtesy of Wikimedia Commons)