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The Performance Perspectives Blog: Three reasons to read The Numerati
Delaney Turner 270002T14M firstname.lastname@example.org | | Tags:  analytics data freakonomics moneyball stephen_baker spss jeff_jonas
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I just finished reading The Numerati, by former Business Week writer Stephen Baker. It's a fascinating read, and notable here for three reasons:
Baker explores the world of the Numerati in seven chapters: Worker, Shopper, Voter, Blogger, Terrorist, Patient, Lover. The beauty of this approach is that even if you read only one you'll still meet a few of these experts and get a sense of the scope and scale of their work. Read the entire book and you'll understand the pervasiveness of data in our daily lives and the way it's influencing the way we live it.
"The rise of this counting elite will convulse entire industries," Baker writes. "It's already happening." That's why The Numerati should be essential reading for anyone exploring the possibilities of data and analytics or using those analytics to optimize decisions. Because outside of work hours, we all need to shop, vote and fall in love.