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Looking back, looking ahead, reading a lot
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  iod11
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With six weeks to go before the end of the year my thoughts have of late been going in two directions, usually at once. If I'm not looking back on the year that was (an extraordinary year for IBM, given its 100th birthday as a company) I'm looking at the year that will be, given our persistently uncertain economy and the blinding pace of change.
We'll be recapping the major themes of the year over the next few weeks, but in the meantime I'd like to highlight some recent research from IBM that should help you chart your course as you look ahead to next year as well.
Mind the gap. (The analytics gap)
The first is Analytics: The widening divide. This is the second study from MIT Sloan Management Review and the IBM Institute for Business Value to explore how organizations are using business analytics to outperform and drive better outcomes. The 2010 survey identified three types of analytical sophistication: Aspirational, Experienced and Transformed. This new survey reveals what these organizations were able to achieve competitively through their use of analytics. IOD attendees saw a sneak peek of the results (Read my earlier post here).
The study's main finding was the growing gap in the ability of organizations to gain competitive advantage through analytics. Almost 60 percent of organizations are now achieving competitive advantage with analytics. Transformed organizations that apply analytics for a competitive advantage are 3.4 times more likely to substantially outperform their industry peers. Companies that wait to advance their analytics capabilities do so at their own risk.
You can connect with author Rebecca Shockley here, learn more about the report here or download the PDF here.
IT skills for future success
Next is the 2011 IBM Tech Trends Survey, which came out earlier this week. This extensive survey asked more than 4,000 IT professionals from across our developerWorks community about the future of analytics, cloud, mobile computing and social business and returned some fascinating results.
Big data means big challenges for mid-market CMOs
The third report is the 2011 IBM Midmarket CMO Study, which points out the big-time concerns of small- and mid-sized businesses. For example:
The report also suggests that today’s CMOs need to be better prepared with an empowered consumer that is impacting brands instantly on Twitter, Facebook, and other social channels. (Look no further than this week’s challenge that Bank of America faced when its Google+ channel was “brandjacked”!)
There are some success stories, though. Todd's done a great job of summarizing the findings on his blog and you can download the report here.