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Introducing the AQ Chronicles! Episdode 1 - The Novice
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  ibmaq business_analytics
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Earlier this month, we introduced a new concept into the market - Analytics Quotient, or AQ for short. AQ is an indicator of how ready you are to apply business analytics insight to your strategy, processes and tactics in pursuit of better outcomes. We'll be exploring the AQ concept in more detail in the run-up to Business Analytics Forum, but for starters, Tim Powers has already written a great introductory piece that explains the concept and its core components in more detail and earlier this week Christoph Papenfuss added to the conversation with a fascinating piece that explores the problems of managing by spreadsheets alone.
A core element of the AQ concept is a four-stage maturity model. The first stage is "Novice." In our new AQ White Paper, we describe the Novice stage like this:
At this first level, individuals or teams analyze their own data, typically using spreadsheets or basic query tools. Here, knowledge workers have only a limited historical view into past performance and must rely in large part on “gut feel” to make decisions about current or future performance. It’s at this early stage that that the negative effects of rudimentary or incomplete analytics are most acutely felt, as outcomes are often hampered by inefficiencies, delays, miscommunication and the pain of missed opportunities. Any one of these impediments can serve as the necessary “burning platform” that drives organizations to take their first step toward a higher AQ.
You can discover your own AQ right now with our new Web quiz. In addition to the new AQ White Paper and Web demo, we're also excited to introduce The AQ Chronicles, a new animated series. In this series, we'll follow a typical marketing manager as he progresses through a business analytics journey. Watch as in this first episode, he asks IT for some much-needed and not altogether unreasonable sales figures:
Tracy HarrisChristophTim O'BryanBusiness Analytics Experience WorkshopsBuilderAnalytics Mastery