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IT goes better with Coke (and vice versa)
Delaney Turner 270002T14M email@example.com | | Tags:  ibmsoftware business_analytics
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CIO Insight published a particularly useful slide show a few days ago that featured "snippets of wisdom" from former Coca-Cola CIO Jack Bergstrand. At the outset of Bergstrand's tenure, writes Dennis McCafferty, Coke was losing $1 million each week. By the end of his tenure, Coke's stock had soared from $3 to $32.
Bergstrand is now CEO of Brand Velocity and promoting his new book, Reinvent Your Enterprise. If you're planning a large-scale rollout of business analytics software - or any other kind of software, frankly, here are some pointers from Bergstrand to keep in mind and some links from me that you might want to check out.