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The Performance Perspectives Blog: Five fun things for a Friday afternoon (including free chocolate)
Delaney Turner 270002T14M firstname.lastname@example.org | | Tags:  spss cognos_forum business_analytics cognos iod_emea howard_dresner
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Busy week in the world of business analytics. Here are five (5) fun things I think you should know (hint - the free chocolate is near the end):
1. IBM is bullish on business analytics. Really bullish
If the new Smarter Planet TV ads, the new Business Analytics & Optimization service line of IBM Global Business Services or the newly created business analytics division of IBM Software Group (of which Cognos software and SPSS software are two large parts) weren't enough to get the message across, then check out the 2009 IBM Annual Report that came out this week. In his letter to shareholders, IBM Chairman, President and CEO Sam Palmisano identifies business analytics as the company’s #2 investment priority for 2010 and a key driver of future growth:
We have built the industry’s premier analytics practice, with 4,000 consultants, mathematicians and researchers, as well as leading-edge software capa
There's lots more in the letter about the other priorities, including Smarter Planet, Cloud and Emerging Markets. You can download the letter in pdf or get it all here.
2. Registration is now open for IBM Information On Demand EMEA 2010
IBM IOD EMEA is the premier information and analytics conference for Europe, the Middle East and Africa and your best chance to see the opportunities for business anlaytics in your own organization. The theme this year is Create Insight. Transform. Go Beyond. New this year is the IBM Business Analytics Program, which will offer important content on Business Intelligence, Financial Performance Management and Advanced Analytics. You can register here.
The Business Leadership Track (for senior executives and line-of-business managers) offers industry-specific sessions and roundtables to provide you with valuable information on key business challenges, opportunities and solutions for your industry. The Technical Track (for CIOs, CTOs, IT decision-makers and IT practitioners) provides practical strategies for optimizing business performance, tips and techniques on new ways to gain more value from your existing IBM Cognos Software and SPSS software and a chance to learn more about the entire IBM Business Analytics portfolio.
This year’s event takes place May 19-21 at the Rome Marriott Park Hotel in Rome, Italy. Ciao!
3. The Call for Papers for IBM Cognos Forum 2010 is now Open. Deadline is April 1
Here’s your chance to show your peers what you’ve accomplished with IBM Cognos and SPSS software and get a free trip to Las Vegas for your efforts. This year’s event will take place from Oct. 24 to 27 and will be co-located with IBM Information On Demand 2010 at the Mandalay Bay.
There’s plenty of information over on the site, so here’s a brief outline:
Organizers this year are especially interested in sessions that provide:
Your session proposal should fit one of these Session Tracks:
And…your session proposal should fit one of these session types:
I love going to Forum and I know our clients do as well. If you haven’t yet been a speaker, why not make 2010 your year to try it?
4. Stop whining about the economy, get free chocolate
Two of my marketing colleagues will share what they've learned about marketing in a recession on Tuesday, March 30. In Only 29 Minutes, Mark Emond and Monica Nichele plan to speak candidly about the challenges, the politics, the shortcomings and the successes that helped them survive and succeed during the economic downturn.
I’ve worked with Mark and Monica for years, so when they promise the good, the bad and the ugly – I can vouch that you’re in for a treat. Plus, you get free chocolate just for showing up. Who doesn’t like chocolate? Sign up here.
5. Time is running out to participate in Howard Dresner’s “Wisdom of Crowds” BI Market Survey
Get your answers in by end of day Monday, March 15 and make your voice heard. He’s posted the top 10 issues clients have with their BI vendors and some early findings on BI usage and worldwide growth rates over on his blog.
Phew. Enjoy the weekend, folks. I'll be back at it on Monday, but feel free to comment anytime or contact me on Twitter.