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Catching up with Cognos 10
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  ibmsoftware cognos10
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Hoo boy are these busy times. The last two weeks have seen me caught between wrapping up the year that was and prepping for the year that will be, and so a few notable Cognos 10-related items unfortunately slipped off my radar. So, with apologies to the respective contributors, here's a quick snapshot of the latest developments in the Cognos 10 story:
It's been a really good week in the Business Analytics Bookstore. Last week, Susan Visser reported that the IBM RedBook for IBM Cognos 10 counted among the top 10 downloads for 2010. The RedBook uses a fictional business scenario to demonstrate the various capabilities of IBM Cognos 10 and is an ideal read for Advanced Business Users, Professional Report Authors, Modelers, Administrators and IT Architects. You can download the PDF here or order the hard copy here. Also, watch for my interview with co-author Dean Browne in the upcoming episode of BI Radio.
Also, congratulations to our own Tracy Harris for securing a spot for our new BI Strategy book on Amazon.com. The book, Business Intelligence Strategy: A Practical Guide for Achieving BI Excellence, explores creating business alignment strategies that help prioritize business requirements, build organizational and cultural strategies, increase IT efficiency and promote user adoption. It's chock-full of insights from actual customers including Boeing and Blue Cross Blue Shield of Tennessee. Watch for an upcoming podcast series with the key contributors.
Cognos 10 Tweet Jams are gaining momentum. Each Wednesday at 1 PM ET, we host half-hour discussions on Twitter with members of our product management team. So far, we've had Michael McGeein covering Business Insight and Muhammad Fasih Sarwar discussing mobile BI. This week, Tina Groves explores the intersection of Business Intelligence and collaboration. This has been a popular topic ever since Cognos 10 saw the light of day, so make sure to follow Tina and the #cognos10 hashtag to learn more and join in.
Speaking of collaboration, IBM Lotusphere is coming! The premier event for for collaboration takes place Jan. 30 to Feb. 3 2011 in Orlando, Florida and this year there will be a strong Business Analytics presence there as well. If you attended the Collaboration session during our Virtual Launch events, you may have come across the session on collaboration and BI led by Brendan Farnand. As it turns out, Brendan will be heading to Orlando as well, to present on the integration of Cognos 10 and Lotus Connections. Be sure to stop by the booth or attend his session if you're heading down.
Happily, other IBMers are blogging about IBM Cognos 10. Take my colleague Christoph Papenfuss, who's been hosting several of our launch events in Europe and the Middle East. He's also been blogging about the results from Dubai, Qatar and Kuwait. For the story of IBM Cognos 10 in EMEA and a great overall read, I'd strongly recommend adding his blog to your daily reading. You can also watch him at a recent event in Israel. I don't speak Hebrew, but I did enjoy the boxing analogy.
Finally, business analytics is a lot like social media. I presented the social media story of the Cognos 10 launch last week at Zone5ive, a forum for high-tech marketing in Ottawa. It was a presentation three weeks in the making and along the way I realized that driving a social media program is a lot like driving a business analytics program. In many cases, both technologies need champions in their early stages. In their early stages, both are most effective working on a small scale. And, after a while, both make the transition from a conversation about tools to one about driving better business outcomes. Finally, both are a lot of fun.
Phew. Ok - now, onto the plan for 2011