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BA Forum Track Spotlight: Social Media & Customer Analytics
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  iod11 business_analytics
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Business analytics, meet the blogosphere.
Blogosphere, meet business analytics.
I’m sure you’ll have lots to talk about.
If you’re at all interested in getting in on that conversation, I strongly suggest adding a few sessions from the Social Media & Customer Analytics track at Business Analytics Forum. It’s a new track this year, and – full disclosure here – the one I’m most interested in covering. Social media activity is driving explosive growth rates in unstructured data and organizations – whether you’re a restaurant chain, a fashion brand or global technology vendor need to make sense of it all. These largely technical sessions will help IT professionals understand our current offerings and how business professionals can use them to create more targeted marketing strategies, build predictive models that reduce churn and that ultimately transform all that unruly data into actionable insights. You may not like learning what your customers really think about your products, but using the that knowledge to build a smarter strategy no doubt make you feel a whole lot better.
The full listing starts on page 46 of your Business Analytics Forum Guide, but I’ve provided a few highlights below. Feel free to add them to your SmartSite Agenda Builder today:
if you can’t wait until October and would like a head start, why not sign up for our August 25 Webcast? It’s called “Making Chatter Matter: Monetizing Social Media Through Analytics.” It features Don Pepper and Graham Mackintosh and it will show you how to move from seeing social media as a “shiny object” toward an integrated element of your customer interaction strategy.
While we're on the topic of social networks, don't forget to expand your own network while you're there:
Finally, remember that we’re less than two weeks away from the Early Bird deadline of Aug. 31. Ready to register? Click here.