Last week, I wrote about Dan Zarrella’s book ‘Zarrella’s Hierarchy of Contagiousness‘. The author declares that many marketing professionals often follow fluffy ‘guesswork’ when it comes to social media. The book implies that the marketing profession is struggling with social media. Is that really so? Are professionals maybe in denial of the new normal? Good questions. It seems like many of them might be scrambling, indeed. At least that is the finding of the 2011 IBM CMO study.
Are CMOs in denial of the new normal? The IBM CMO Study
Christoph Papenfuss 270004DGN1 email@example.com Tags:  analytics social media ibm business cognos study cmo insight consumer 650 Visits