Hopefully you have been enjoying all the positive press and analyst reactions that we received following our Smart Business US launch event, which started last week at the National Small Business Week in Washington DC. This event showcases the accomplishments of small business owners from around the country, and brings together key influencers who can now help spread the word about Smart Business.
National Small Business Week included a town hall webcast led by Karen Mills, Administrator, United States Small Business Administration. During the webcast, Mills referenced Smart Business and said, “I wish I had a solution like that when I owned a small business.”
The press, analysts, and online communities have been abuzz with positive feedback, as you can see in these quotes:
"IDC analyst Frank Gens said combining hardware, software and services in a product from a single vendor is likely to be attractive to small businesses in this environment." -- Dow Jones
“We chose IBM, Intuit because it doesn’t take an army of experts to implement, manage or build upon, helping lower the cost of doing business...In fact, we expect the solution to save us $30,000 a year in operating costs,” said Joel McDowell, co-owner, The Dream Builder Company. “We feel incredibly confident knowing that we have an industry-leading accounting solution backed by a single company: IBM.” -- The Financial
"Successful Business strategy in a down economy; IBM Smart Business at national small biz week 2009" -- Sanjai Marimadaiah, Twitter
The combination of software, hardware and remote services will appeal to SMBs concerned about integrating the pieces themselves....... The market is generally underserved and will represent an increasingly important opportunity for IBM and other vendors." -- Ray Boggs, IDC analyst [IDG News Service]
"SMBs can save $20,000 over three years relative to similar Microsoft Windows-based offerings from Dell and HP. Most of that savings derives from the labor associated with deployment, maintenance and system and software management." -- ZDNet
"....it looks like IBM's leveraging the best bits of Apple's iPhone/iTunes ecosystem and using it to build a small-business-in-a-box solution." -- Fast Company
A more extensive summary of articles and social media reaction is available at our Smart Business page on Facebook.
And last week’s launch events are just the beginning. Over the next six weeks, you’ll see us drive demand for applications through electronic direct marketing to more than 60,000 prospects and a media campaign that will generate 8.5 million impressions, 26,000 click through search content buys, and more than 500 downloads that are application focused.
IBM’s investment in Smart Business is real, and it is finally launching in the US. We look forward to our joint success together throughout the year.