The Smart Business marketing team is making great progress in both the United States and India. Because Smart Business represents a fundamentally different approach to marketing for IBM, we knew that we would need to pilot several tactics, learn from each, and respond with more effective approaches. The benefit of this iterative process is starting to pay off.
In India, we began by focusing on three industries in a single region. We realized that we needed a broader scope, so we have expanded the program to the entire country and to include more industries. We also tested several variations of the Smart Market web site, and have done analysis on user behavior in the site. We are now averaging 50 ISV leads a week, up from a mere trickle of leads generated from the first marketing tactic.
Even more importantly, sales are picking up in India! We have sold Smart Cubes on both the POWER and x86 platforms, and the applications support textile manufacturing, health care, and education.
In the US, our marketing efforts are just starting to ramp up. We ran a small telemarketing campaign in March and are evaluating the results of that campaign so that we can further refine the tactics. Also in March, we published an article in IBM’s online magazine for SMB, ForwardView. This magazine reaches 80,000 midmarket customer subscribers in the US. The article described Smart Business and featured Amanda Finch our ISV partner, from Journyx.
As we begin the second quarter of 2009, we are very encouraged by the progress we’re making, by the dedication and strong support of our partners, and by the response we’re getting in the marketplace. The next three months will no doubt be exciting and more successful for all of us. Thank you for your continued support of this program.