Last week we launched IBM Smart Business in Italy at the SMAU conference in Milan. The week began with an employee event, and continued with one-on-one meetings, press events, and a public announcement that garnered a lot of attention.
In Italy, the team chose to focus on very discrete segments of the manufacturing industry. We then selected a handful of application providers who specialize in these segments, and a set of resellers who know how to sell into this space. The objective is to start with a very targeted offering and expand out over time. In the coming quarters, you will see additional industries targeted, and additional application providers enabled.
At SMAU, IBM had a booth with a Smarter Planet theme which included an area dedicated to Smart Business with seven pedastals. Each vertical industry ISV had their own pedastal along with ACG, Italy's key launch partner, and one that featured the Italy Smart Market with a direct connection to Smart Cubes in the IBM Milan office.
Nicola Ciniero, General Manager, IBM Italy, hosted a unique conference session which was also broadcast live to other IBM locations across Italy. The format of this was a discussion moderated by Marco Montemagno, a well known business IT journalist with SkyTV in Italy, to an audience of approximately 900 attendees (not including the IBM offices).
The press conference was attended by more than 40 business, technology, SMB and vertical industry news media and has generated many positive press articles.