In the IT industry, we all think of India as a fast-moving hub of innovation. And true to form, India is leading the way for IBM Smart Business.
IBM Smart Market for India launched there on October 7 and the buzz hasn't stopped since. In the business districts of Mumbai and Pune, IBM started with a billboard campaign, print and radio advertising to draw attention to Smart Business. Soon after we added a text messaging campaign and live demos delivered on the streets of the business district by people on motorbikes. Some of these tactics are very familiar to us in the United States, while others (demos delivered via motorbike?) are new, fun, and exciting.
In addition, the Smart Business team in India has created specific tacts for three industries: healthcare, discrete manufacturing, and process manufacturing. Using live events, social networking sites, and telemarketing, SMB customers in these industries are learning about how Smart Business can provide the solutions they need at a price they want. And the prospects are responding; our ISV partners are already working on several leads, with much more to come in the new year.
Our events have been well attended and widely covered in the Indian media. You can learn more about everything that's happening in India by checking out our Events page. And over the next several months, we'll be expanding the regions and industries to target. If you have an existing sales channel in India and are not currently working with us, contact me and we'll discuss the opportunities in more detail.