IBM Smart Business: Business Partner News
Scott Moore 0600008D72 firstname.lastname@example.org Tags:  development ibm_smart_business blog welcome business_partner partner isv 358 Visits
Hello and welcome to the IBM Smart Business Blog that is entirely devoted to the most important part of this initiative, our Business Partners. A successful Business Partner will integrate with the IBM Smart Business environment in many different areas, such as:
• Providing the Smart Market with a listing to describe and highlight your application to potential customers.
• Utilizing the IBM Smart Business Developers’ Kit to provide a package with your application for the IBM Smart Cube.
• Working with the IBM Concierge to define, communicate, and eventually fulfill a customer’s lead.
This is a public blog, and only announced material will be discussed here. A separate forum will be setup in the future that will require you to sign-in with your IBM PartnerWorld ID, where unannounced plans can be discussed. The authors of this blog are the IBM Business Partner Enablement Team, who are here to guide you to a successful Smart Business experience. The team is comprised of both technical and business leaders who can address questions and difficulties that may arise.
This blog should address issues that are on your mind. I would like to hear from you on topics that you would like to see an entry. If you have a specific topic that you would like addressed, please input a comment at the end of this entry and we will address in future posts.
As a reminder, the most important information for our Business Partners in the IBM Smart Business environment can be found at http://www.ibm.com/partnerworld/bbp. At this website, there is a roadmap that describes the steps on how to become an Business Partner in the IBM Smart Business initiative.
I am looking forward to hearing the topics that you would like to see as future discussions. Please include comments at the end of this entry. To go back to the IBM Smart Market, please use the back button on your browser. We look forward to blogging with you in the future!
Welcome from the business enablement team! My name is Amy Anderson and I am the ISV Program Manager for IBM Smart Business. My team and I are here to help software vendors participate in this great new offering.
Our materials for ISVs are available through a Partnerworld portal that we call the Smart Business Roadmap. You will need your Partnerworld userid and password to access it at: http://www.ibm.com/partnerworld/bbp From there, you will find over a dozen webcasts that explain various aspects of the Smart Business program. We start with a Strategy and Overview webcast, and from there delve into more detail on a variety of subjects covered in the overview.
In addition to the roadmap, you can contact us via email at bISV@us.ibm.com Use this email if you have questions about what you heard in the webcasts, or if you need more information about some aspect of the program.
We are looking forward to your participation in Smart Market. Creating a vibrant community of partners, customers, and prospects will certainly benefit us all, and your involvement is crucial to the vibrancy we envision. Thank you in advance, and feel free to let us know how the Smart Market works for you.
In the IT industry, we all think of India as a fast-moving hub of innovation. And true to form, India is leading the way for IBM Smart Business.
IBM Smart Market for India launched there on October 7 and the buzz hasn't stopped since. In the business districts of Mumbai and Pune, IBM started with a billboard campaign, print and radio advertising to draw attention to Smart Business. Soon after we added a text messaging campaign and live demos delivered on the streets of the business district by people on motorbikes. Some of these tactics are very familiar to us in the United States, while others (demos delivered via motorbike?) are new, fun, and exciting.
In addition, the Smart Business team in India has created specific tacts for three industries: healthcare, discrete manufacturing, and process manufacturing. Using live events, social networking sites, and telemarketing, SMB customers in these industries are learning about how Smart Business can provide the solutions they need at a price they want. And the prospects are responding; our ISV partners are already working on several leads, with much more to come in the new year.
Our events have been well attended and widely covered in the Indian media. You can learn more about everything that's happening in India by checking out our Events page. And over the next several months, we'll be expanding the regions and industries to target. If you have an existing sales channel in India and are not currently working with us, contact me and we'll discuss the opportunities in more detail.
IBM is delivering a workshop "Enabling ISVs’ applications for IBM Smart Business".
This technical workshop is designed to help ISVs to jump start their application enablement for IBM Smart Business. It helps you through the steps that you need to follow to prepare, package, deploy, test and distribute your applications using the IBM Smart Business Developer’s Kit.
The technical workshop gives you information and hands-on lab skills to help you understand the application packaging and deployment process very quickly. It is offered in two formats—traditional classroom and virtual. Both are no charge and cover the same content.
Don't miss this opportunity!!!
For workshop information, dates and enrollments go to IBM PartnerWorld Training resources page:
Enabling ISVs' applications for IBM Smart Business
Another successful Lotusphere concluded this past week, with small business solutions receiving the bulk of the attention. Lotusphere is IBM’s annual conference that focuses on the Lotus family of products, including Domino, Sametime, and Notes, and is always a high energy event.
Last year, IBM used the Lotusphere conference to announce Lotus Foundations, an email and collaboration appliance for entry level businesses. Over the course of the past year, IBM announced other products and services—most notably Smart Business—to serve all levels of small and medium businesses, from the entry level start up to the 1,000 employee midmarket company.
This year’s Lotusphere was a coming out party of sorts for all of those products. The Smart Business team provided several opportunities for customers and partners to see what we’ve got. During the Business Development Day, which is focused on partners, we provided a demo of both Smart Business and Lotus Foundations. Throughout the week, the Smart Business team provided live demos at our Expo pedestal. And the week concluded with a well attended Smart Business session.
In addition to introducing many attendees to the Smart Market, the Smart Business team also provided demos and tutorials for ISV partners on using the Integration Framework to package an application for Smart Business. Attendees were consistently impressed with how easy it is, particularly for Domino applications, to integrate to the framework. Customers liked the simplicity of the Smart Cube and the level of support provided by the Smart Desk.
With the level of interest in SMB applications, Lotusphere will no doubt continue to be a premier event for highlighting Smart Business and its partner solutions.
Amy Anderson 1200008HXG email@example.com Tags:  smb smarter-planet smart smart-business 475 Visits
Whether you are an NFL fan or a news hound, you have probably seen IBM’s campaign for a smarter planet. The smarter planet advertising ran throughout the playoffs, and introduced viewers to the variety of work
News hounds have been following the same story on the cable news channels, starting with
So how does Smart Business fit in?
Dynamic infrastructure is one of the key elements of
In the coming months, we will work with all of our Smart Business partners to ensure that your listing in the Smart Market properly reflects your contribution to building a smarter planet. Please review the smarter planet series and let us know how your solution fits in. Together, we are always smarter.
Many of you have been asking about the relationship between IBM Smart Business and Lotus Foundations. We are developing a presentation that you will be able to use to articulate the IBM SMB strategy and the relationship between these products. In the mean time, please see the forum discussion on the IBM Smart Business Basics forum. Please let us know what you think.
In its first release, Smart Business supports applications that run on
First, Smart Business can introduce
Almost every solution catalog
Smart Market diverges from the
This is exactly what
Second, the smart business platform breathes new life into applications that employ older technologies. Our test team easily packaged a couple of RPG-based applications as a pilot. RPG applications posed no new technical challenges and in fact were very straightforward to package for Smart Business.
Green screen interfaces also get a boost from Smart Business. Applications that use green screen interfaces do so for a reason: it’s what the end users prefer. Even so, executives and other decision makers often want to see a more modern user interface when making an IT purchase. Green screen interface applications integrated with Smart Business get the modern and highly autonomic features of the Smart Desk while still keeping the highly efficient features of the green screen, thus bringing the best of both worlds together.
The basic value proposition of
Amy Anderson 1200008HXG firstname.lastname@example.org Tags:  smart_business business market partnerworld_members smart 357 Visits
The Smart Business marketing team is making great progress in both the
Even more importantly, sales are picking up in
As we begin the second quarter of 2009, we are very encouraged by the progress we’re making, by the dedication and strong support of our partners, and by the response we’re getting in the marketplace. The next three months will no doubt be exciting and more successful for all of us. Thank you for your continued support of this program.
As some of you are already aware, this is just part of the overall installation process; this video focuses on the Smart Cube, rather than on your application. In order to have an application running on the Smart Cube, there are some pre-installation steps required to set up the appropriate license keys and customer IDs.
In addition, once the Smart Cube is set up—that is plugged in and connected to the network as shown in the video—your application is downloaded from the
As you will learn on May 19, customers and partners alike acknowledge the Smart Business delivers a markedly better IT experience, and it starts with the set up of the Smart Cube and installation of the application software.
Amy Anderson 1200008HXG email@example.com Tags:  partnerworld_members smart_business smart smart_cube 305 Visits
Hopefully you have been enjoying all the positive press and analyst reactions that we received following our Smart Business US launch event, which started last week at the National Small Business Week in
National Small Business Week included a town hall webcast led by Karen Mills, Administrator, United States Small Business Administration. During the webcast, Mills referenced Smart Business and said, “I wish I had a solution like that when I owned a small business.”
The press, analysts, and online communities have been abuzz with positive feedback, as you can see in these quotes:
"IDC analyst Frank Gens said combining hardware, software and services in a product from a single vendor is likely to be attractive to small businesses in this environment." -- Dow Jones
"Successful Business strategy in a down economy;
The combination of software, hardware and remote services will appeal to SMBs concerned about integrating the pieces themselves....... The market is generally underserved and will represent an increasingly important opportunity for
"SMBs can save $20,000 over three years relative to similar Microsoft Windows-based off
"....it looks like
A more extensive summary of articles and social media reaction is available at our Smart Business page on Facebook.
And last week’s launch events are just the beginning. Over the next six weeks, you’ll see us drive demand for applications through electronic direct marketing to more than 60,000 prospects and a media campaign that will generate 8.5 million impressions, 26,000 click through search content buys, and more than 500 downloads that are application focused.
Amy Anderson 1200008HXG firstname.lastname@example.org Tags:  smart_business smart_cube partnerworld smb small_business smart 358 Visits
When we began building Smart Business, social networking was just taking off. Although the technology was nascent, we designed Smart Market to make heavy use of online communities because our research said that was a future direction.
While the explosive growth of sites like Facebook and Twitter have amazed even the most jaded IT observer, there is an ongoing question over who can be counted among this burgeoning throng of users. Everyone agrees that teens and young adults comprise the bulk of the early adopters. Some studies also indicate that seniors are outpacing the middle aged in their use of these tools. So where do small business owners fit into this picture?
According to the New York Times, small business owners are quickly moving to social networking tools, and for good reason. Small and medium businesses (SMBs) are always built on personal interactions and networking. Social networking sites—whether they are built for a broad audience or a specific niche—enable SMBs to do exactly that in the virtual world. These tools play into a small business owner’s strongest skills.
The Discover Small Business Watch, a monthly index of the economic confidence of the nation's 22 million businesses with 5 or fewer employees, reported in April, 2009 that 38% of small business owners are a member of an online community, which is up 22% since October, 2007.
In that same April report, only 37% of the respondents had web sites and 55% said that they spend 3 hours or less per week on social networking. So we can conclude that these respondents are not techno-geeks glomming onto the next big trend. These are mom-and-pop businesses who carefully budget both time and money. And they see value in social networking.
And that’s where IBM’s Smart Market comes into play. From the beginning, we designed the site to provide the level of interaction and the ease of use that small business owners are looking for. But we need your contributions. In order to create a vibrant community, we need our partners contributing their expertise and insights to the general forums, the product forums, and the blogs. Additionally, we need customer feedback on your products. Please encourage your existing customers to visit Smart Market and comment on their satisfaction with your solutions.
Feel free to respond to this blog with your experiences with online communities and social networking—let’s have a discussion!
Amy Anderson 1200008HXG email@example.com Tags:  smb partnerworld smart_business smart_market 281 Visits
Over the 4th of July holiday, I had the opportunity to spend time at a cabin in northern
While I was in the general store, a couple came in to ask about the availability of rental cabins, and they were told to go see the manager at the bar who would “look in the book.” Although there was a scanning device in the general store, many items were marked with price tags.
This is not to say that the resort owners are helplessly stuck in 1980s business practices. On the contrary, they are willing to invest in technology whenever it is financially feasible and logistically practical. Their business is reasonably profitable, and they are willing to invest in infrastructure that produces measurable results. But it is also fair to say that the cool factor of Web 2.0 is lost on them. They
And they are also the perfect customer for Smart Business. Using the applications available today, one Smart Cube could manage the books for their five discrete businesses, process credit card transactions, and automate reservations for their rental properties. Smart Business makes these applications more feasible for a small business owner because the customer receives more help and support from a single source,
There are thousands of businesses out there just like one. In the past, these businesses just weren’t big enough to support the number of servers that would have been required, and they certainly couldn’t have absorbed the required onsite IT support. As we’re already seeing with customers like Dream Builders, Smart Business creates new opportunities for our combined solutions and provides real return on investment for small business owners like these.
Let’s work these opportunities together. The total solution is greater than the sum of the parts.
Amy Anderson 1200008HXG firstname.lastname@example.org Tags:  smarter_planet smart_cube smart_business partnerworld_members 342 Visits
Who doesn’t love a good deal?
The Smart Cube Business Partner Technology Access Program (TAP) is in full swing for the x86 versions of the Smart Cube. Under this program, qualified partners can purchase a Smart Cube at a 40 percent discount. Currently, this program is only available in the
TAP offers selected PartnerWorld® members the ability to purchase Smart Cube servers and options at discounts off the
923332U Smart Cube server 7200
923356U Smart Cube server 7401
Associated Smart Cube options
For more information on eligible options, refer to the Configuration and Options Guide //www-03.ibm.com/systems/xbc/cog/
To order your discounted Smart Cubes, there are two paths: one for Resellers, Solution Providers, and Systems Integrators with an
If you are an
Smart Cube purchases will be validated via Smart Cube sales reporting provided by your Distributor.
For those partners who are ISVs or do not have an
Questions pertaining to this offering should be directed to Tina Goodwine at
Amy Anderson 1200008HXG email@example.com Tags:  smart_cube partnerworld_members smart_business 241 Visits
As more of you turn leads into wins, we are keenly interested in turning those wins into great references. And those references look even better when they are published as IBM case studies.
We are eager to publish Smart Business references as quickly as possible. In addition, we have a program to publish Smarter Planet case studies. As mentioned in a previous post here,As mentioned in a previous post here, Smart Business is a critical part of IBM’s Smarter Planet strategy.
If you have a reference that you think we can use for either Smart Business or the broader Smarter Planet, please click on this link: http://www.ibm.com/partnerworld/references Select Partnerworld Industry Networks as the Solution Focus area, then complete the form and submit.
If you have submitted client references before, you’ll be pleased to know that we have streamlined the process. The previous form had more than 50 questions; this one has about 20. We now estimate that we can get from submission to published reference in 10 to 15 days.
It is essential that the customer says more than, “yes I have it and installed it.” We are looking for ways that Smart Business has contributed positively to their business. Once your reference is published, it will be part of a customer reference database that tens of thousands of IBM sellers and business partners access daily.
We are looking forward to building a vast collection of Smart Business references that feature your solutions. For more information on the Business Partner Client Reference Program, contact Jennifer Kinsmann at firstname.lastname@example.org. For more information on Smart Business, comment on this entry.