Over the 4th of July holiday, I had the opportunity to spend time at a cabin in northern Minnesota. It’s a fairly remote location—only one cellular phone company serves the area and TV service is available through either satellite or antenna. The nearest town is 15 miles away, and the immediate area around the lake is served by a resort that offers a restaurant and bar, general store, gas station, rental cabins, and RV hookups. Three generations of the same family have been running this resort since the 1950s.
While I was in the general store, a couple came in to ask about the availability of rental cabins, and they were told to go see the manager at the bar who would “look in the book.”
Although there was a scanning device in the general store, many items were marked with price tags.
This is not to say that the resort owners are helplessly stuck in 1980s business practices.
On the contrary, they are willing to invest in technology whenever it is financially feasible and logistically practical.
Their business is reasonably profitable, and they are willing to invest in infrastructure that produces measurable results.
But it is also fair to say that the cool factor of Web 2.0 is lost on them.
’t need to invest in anything—inlcuding technology—just to keep up with the Joneses.
On that lake, they are
And they are also the perfect customer for Smart Business.
Using the applications available today, one Smart Cube could manage the books for their five discrete businesses, process credit card transactions, and automate reservations for their rental properties.
Smart Business makes these applications more feasible for a small business owner because the customer receives more help and support from a single source, IBM
And the Smart Cube is flexible enough to adapt to the telecommunications infrastructure available in the area.
There are thousands of businesses out there just like one.
In the past, these businesses just weren’t big enough to support the number of servers that would have been required, and they certainly couldn’t have absorbed the required onsite IT support.
As we’re already seeing with customers like Dream Builders
, Smart Business creates new opportunities for our combined solutions and provides real return on investment for small business owners like these.
Let’s work these opportunities together. T
he total solution is greater than the sum of the parts.