IBM announces new solutions that helps organizations become social businesses (Enterprise 2.0 Conference)
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Vice President Marketing
IBM Collaboration Solutions
On Monday November 8, IBM announced new software and services that will help organizations become social businesses. Less than a day old, and the news has already been covered in The New York Times ("IBM’s Lotus Connections 3.0 Aims to Make Businesses More Social"), InformationWeek ("IBM Boosts Social Media Software, Services"), ReadWriteWeb ("IBM Bakes Analytics Into Lotus Connections 3.0"), and by many others. You can also read a recap of yesterday's announcement from one of our own, Luis Benitez on Socialize Me. Or better yet, if you happen to be in Santa Clara this week for the Enterprise 2.0 Conference this week, see social business in action with a wide variety of activities to choose from.
Why is this announcement important?
Every few years, there is a generational shift in computing style that leads to new opportunities and new business. The intertwined trends of the rapid growth of social network participation, proliferation and adoption of mobile devices like the iPad and Android, cloud computing, high-speed broadband access, and the democratization of content creation and sharing, are fundamentally changing the way we interact with one another, whether as consumers, employees, or citizens. It really comes down to people being the center again. We no longer discuss the latest gadget, network, or transaction, we are interested in value that is created for people, over time, through trusted relationships.
This renewed focus on people is opening up new opportunities for forward-thinking organizations and leaders. When people are the focus, trust becomes the primary competitive differentiator. Empowering individuals to engage with each other -- as consumers, as employees, as citizens -- is key to success. Empowered consumers increasingly experience Brands directly through your employees, not just through a call center or your website. Empowered employees experience your organization through their personal relationships with their informal networks as much as formal organizational structures. And if empowered people don't trust you, they'll find someone else to buy from, or to work for.
Outperforming organizations see becoming a social business as a fantastic opportunity to create new business value:
With the announcement of the IBM social collaboration platform, the release of Lotus Connections 3, and new business strategy services, IBM is uniquely positioned to enable your organizations to cultivate trusted relationships through people-centric experiences when and where needed. We have the expertise to help you plan, build, secure, and actively manage your evolution towards becoming a Social Business. And to integrate those capabilities with the rest of your business, such as the recent Cognos 10 announcement for analytics tools that include social collaboration. With all this, it's no surprise that Global CIO recently named IBM #1 in it's list of the most influential IT companies.
This isn't docu
Visit the links above to learn more. See what the social buzz is about and join the conversation.
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By Jacques Pavlenyi
Market Segment Manager
Many of you are gearing up for what is shaping up to be a very energetic Enterprise 2.0 Conference next week. The show this time is November 8-11 at the Convention Center, in sunny Santa Clara, CA, Which, right now given the cold wet weather in New York, makes me realize how much I miss living in California :-)
IBM is a Diamond Sponsor this year. And we have a great presence planned for attendees, including:
And much more. Will you be there? What do you hope to get out of this year's conference?
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Marketing Segment Manager, Collaboration Agenda
What does collaboration mean to you and your organization? For some, it's simply being able to find contacts and data -- quickly and efficiently. For others, it may be a complete revamp of their existing processes, people-to-people interactions, and infrastructure.
Whatever your collaboration definition, IBM can help. Our Collaboration Agenda consultative approach and workshop series (at no cost) provides organizations with a perfect way to tailor a collaboration roadmap and stra
We are excited to announce two new resources to assist organizations in their collaboration efforts.
A newly updated IBM Collaboration Agenda Web site was launched on October 14th. There you'll find a variety of useful collaboration content, including:
A key component of the new Web site includes the IBM Collaboration Assessment Tool (ICAT), an interactive, industry-specific resource designed to help clients benchmark their current collaboration practices, and build a strategy of next steps. In just a few easy steps, you can start on the road toward transforming your everyday interactions into strategic assets. Once you complete a quick questionnaire, you will instantly receive a customized scorecard report with collaboration recommendations to help you:
For more information on the new Web site, the ICAT tool, or to learn more, please contact: Steve Litzinger, email@example.com
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By Stephen Londergan
IBM Social Software Bigshot
We're told that about 30% of the Australian Bureau of Statistics' employees are using IBM Lotus Connections. Since the ABS is also a proud Lotus Notes user, Lotus Connections is a great way for the Bureau to extend those existing collaborative investments and skills.
Security is an imperative for both businesses and public sector agencies like the ABS, and we hear that the bureau has been looking for some time for a way to embrace new technologies -- like blogs and wikis and such -- without sacrificing security.
ABS needed a more modern and efficient way to collaborate on documents, and Lotus Connections blogs and wikis fit the bill.
More and more public sector and government agencies are looking at social software as a way to adapt to changes in workforce dynamics, boost productivity, and get on the "open government" bandwagon that is becoming de rigeur.