IBM announces new solutions that helps organizations become social businesses (Enterprise 2.0 Conference)
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Vice President Marketing
IBM Collaboration Solutions
On Monday November 8, IBM announced new software and services that will help organizations become social businesses. Less than a day old, and the news has already been covered in The New York Times ("IBM’s Lotus Connections 3.0 Aims to Make Businesses More Social"), InformationWeek ("IBM Boosts Social Media Software, Services"), ReadWriteWeb ("IBM Bakes Analytics Into Lotus Connections 3.0"), and by many others. You can also read a recap of yesterday's announcement from one of our own, Luis Benitez on Socialize Me. Or better yet, if you happen to be in Santa Clara this week for the Enterprise 2.0 Conference this week, see social business in action with a wide variety of activities to choose from.
Why is this announcement important?
Every few years, there is a generational shift in computing style that leads to new opportunities and new business. The intertwined trends of the rapid growth of social network participation, proliferation and adoption of mobile devices like the iPad and Android, cloud computing, high-speed broadband access, and the democratization of content creation and sharing, are fundamentally changing the way we interact with one another, whether as consumers, employees, or citizens. It really comes down to people being the center again. We no longer discuss the latest gadget, network, or transaction, we are interested in value that is created for people, over time, through trusted relationships.
This renewed focus on people is opening up new opportunities for forward-thinking organizations and leaders. When people are the focus, trust becomes the primary competitive differentiator. Empowering individuals to engage with each other -- as consumers, as employees, as citizens -- is key to success. Empowered consumers increasingly experience Brands directly through your employees, not just through a call center or your website. Empowered employees experience your organization through their personal relationships with their informal networks as much as formal organizational structures. And if empowered people don't trust you, they'll find someone else to buy from, or to work for.
Outperforming organizations see becoming a social business as a fantastic opportunity to create new business value:
With the announcement of the IBM social collaboration platform, the release of Lotus Connections 3, and new business strategy services, IBM is uniquely positioned to enable your organizations to cultivate trusted relationships through people-centric experiences when and where needed. We have the expertise to help you plan, build, secure, and actively manage your evolution towards becoming a Social Business. And to integrate those capabilities with the rest of your business, such as the recent Cognos 10 announcement for analytics tools that include social collaboration. With all this, it's no surprise that Global CIO recently named IBM #1 in it's list of the most influential IT companies.
This isn't docu
Visit the links above to learn more. See what the social buzz is about and join the conversation.
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By Jacques Pavlenyi
Market Segment Manager
Many of you are gearing up for what is shaping up to be a very energetic Enterprise 2.0 Conference next week. The show this time is November 8-11 at the Convention Center, in sunny Santa Clara, CA, Which, right now given the cold wet weather in New York, makes me realize how much I miss living in California :-)
IBM is a Diamond Sponsor this year. And we have a great presence planned for attendees, including:
And much more. Will you be there? What do you hope to get out of this year's conference?
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Marketing Segment Manager, Collaboration Agenda
What does collaboration mean to you and your organization? For some, it's simply being able to find contacts and data -- quickly and efficiently. For others, it may be a complete revamp of their existing processes, people-to-people interactions, and infrastructure.
Whatever your collaboration definition, IBM can help. Our Collaboration Agenda consultative approach and workshop series (at no cost) provides organizations with a perfect way to tailor a collaboration roadmap and stra
We are excited to announce two new resources to assist organizations in their collaboration efforts.
A newly updated IBM Collaboration Agenda Web site was launched on October 14th. There you'll find a variety of useful collaboration content, including:
A key component of the new Web site includes the IBM Collaboration Assessment Tool (ICAT), an interactive, industry-specific resource designed to help clients benchmark their current collaboration practices, and build a strategy of next steps. In just a few easy steps, you can start on the road toward transforming your everyday interactions into strategic assets. Once you complete a quick questionnaire, you will instantly receive a customized scorecard report with collaboration recommendations to help you:
For more information on the new Web site, the ICAT tool, or to learn more, please contact: Steve Litzinger, email@example.com
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In his recent Fast Company article entitled "Why IBM Could Be Bigger Than Facebook in Social Media", FC Expert Blogger, Drew Neisser said, "IBM could end up being more important to the business use and monetization of social media than Facebook." It's a bold statement that's hard to ignore.
In the article, our own Jeff Schick told Neisser, "at IBM 15 years ago, we had a way to look up people to create a globally connected enterprise. Today we have approximately 500,000 people in IBM who do about 6 million look ups a day on pages that look strikingly similar to other social network profile pages with features like blogging and photo pasting." Schick also said, "The idea of getting the right person over the right time at the right opportunity and yield the right result was really important."
The article continues to say, "IBM's internal network served as both an incubator and torture test for it's latest offering. So while Schick and his team watched the rise of Facebook with interest, they took greater inspiration from the technology they were already using to deliver 'an exceptional work experience for employees' which also translated into better client service."
Schick introduced the concept of "exceptional work experiences" at the launch event last week in NYC. We'll have even more details about this topic in the coming weeks so check back soon to learn more.
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Web Team, IBM Collaboration and Lotus Software
Because our lives are busier than ever, we go on-line to save time buying products and services or to get information. While we want it to be faster and easier, more often than not, we're disappointed with the experience. Information is missing; things are hard to find. This was the focus of the IBM Reinventing Relationships event in New York City yesterday.
The day started with a lively and intelligent discussion between IBM General Manager, Alistair Rennie and Dr. Irving Wladawsky-Berger about the past and future of customer experiences and social transformation. After that, Mark Hurst, cofounder of Creative Good, demonstrated a typical Web experience with audience member Mitch Cohen, who recreated his recent futile attempt to buy TV/internet services.
The day continued with a couple of panel discussions - one on "Exceptional Web Experiences" and the other on "Exceptional Work Experiences". Panelists included Salem Avan, who talked about peace-keeping efforts in the United Nations, Joshua Kimball who talked about Teach For America's alumnae Web community, and Phil Green who talked about innovations on the U.S. Open Website by his organization, the USTA.
The day also marked the worldwide launch of the IBM Customer Experience Suite offering -- which is the first step in bringing the IBM Project Northstar vision into reality.
For photos, social media commentary and a Livestream replay, visit the Reinventing Relationships social media aggregator.
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Dr. Irving Wladawsky-Berger retired from IBM on May 31, 2007 after 37 years with the company. Since then, he continues to consult for IBM in a number of initiatives including Cloud Computing, Smart Planet and other technical and innovation areas. Having been born in Cuba and come to the US at the age of 15, one of the things he is proudest of is having been named 2001 Hispanic Engineer of the Year. He has an M.S. and Ph. D. in physics from the University of Chicago and a very interesting list of achievements and current activities.
The Lotus team looks forward to his insights and participation next week. For more on this topic, read Dr. Irving Wladawsky-Berger's full blog entry.
By Megan Moyer
Web Team, IBM Collaboration and Lotus Software