Long before Facebook, IBM created social networking with real business value
27000363WM firstname.lastname@example.org | | Tags:  #ibmexperience socialnetworking socialsoftware socialmedia
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In his recent Fast Company article entitled "Why IBM Could Be Bigger Than Facebook in Social Media", FC Expert Blogger, Drew Neisser said, "IBM could end up being more important to the business use and monetization of social media than Facebook." It's a bold statement that's hard to ignore.
In the article, our own Jeff Schick told Neisser, "at IBM 15 years ago, we had a way to look up people to create a globally connected enterprise. Today we have approximately 500,000 people in IBM who do about 6 million look ups a day on pages that look strikingly similar to other social network profile pages with features like blogging and photo pasting." Schick also said, "The idea of getting the right person over the right time at the right opportunity and yield the right result was really important."
The article continues to say, "IBM's internal network served as both an incubator and torture test for it's latest offering. So while Schick and his team watched the rise of Facebook with interest, they took greater inspiration from the technology they were already using to deliver 'an exceptional work experience for employees' which also translated into better client service."
Schick introduced the concept of "exceptional work experiences" at the launch event last week in NYC. We'll have even more details about this topic in the coming weeks so check back soon to learn more.