IBM Exceptional Web Experience Conference May 16-19, 2011
By Sonia Malik
Education Offerings Manager
This event is dedicated to helping organizations learn how to create next-generation online experiences that meet the evolving needs of today’s web savvy customer. Learn how to deliver more personalized, relevant web experiences by linking into back-office applications, cloud-based services and social sites; aggregate disparate systems into a seamless, cohesive customer experience.
Join the buzz around social business. Social networks and related technologies are pervasive in our lives, but do they have a place in the business world ? Learn how a business can capitalize on the rise of social networks and technologies to access new prospects, deepen relationships with existing customers and deliver a competitive advantage.
The agenda is packed with hundreds of sessions and labs, including topics in the following tracks:
Exceptional Web Experiences: Business Impact Program
Track 1: Customer Case Studies and Industry Solutions
Track 2: Accelerating Solution Time to Value and ROI
Track 3: Optimize Customer Experiences to Build Brand
and Generate Revenue
Exceptional Web Experiences: Technology Program
Track 4: Web Experience Platforms and Solutions
Track 5: Developing Exceptional Web Experiences
Track 6: Best Practices and Implementation
Certification NEWS - Each attendee gets their first Lotus certification exam for FREE. New for 2011, Certification Virtual Prep Lab will be available 24 hours a day for the duration of the conference. This lab contains links to FREE assessment tests, exam competency guides, preparation resources and relevant Lotus education authorized course materials.