IBM announces new solutions that helps organizations become social businesses (Enterprise 2.0 Conference)
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Vice President Marketing
IBM Collaboration Solutions
On Monday November 8, IBM announced new software and services that will help organizations become social businesses. Less than a day old, and the news has already been covered in The New York Times ("IBM’s Lotus Connections 3.0 Aims to Make Businesses More Social"), InformationWeek ("IBM Boosts Social Media Software, Services"), ReadWriteWeb ("IBM Bakes Analytics Into Lotus Connections 3.0"), and by many others. You can also read a recap of yesterday's announcement from one of our own, Luis Benitez on Socialize Me. Or better yet, if you happen to be in Santa Clara this week for the Enterprise 2.0 Conference this week, see social business in action with a wide variety of activities to choose from.
Why is this announcement important?
Every few years, there is a generational shift in computing style that leads to new opportunities and new business. The intertwined trends of the rapid growth of social network participation, proliferation and adoption of mobile devices like the iPad and Android, cloud computing, high-speed broadband access, and the democratization of content creation and sharing, are fundamentally changing the way we interact with one another, whether as consumers, employees, or citizens. It really comes down to people being the center again. We no longer discuss the latest gadget, network, or transaction, we are interested in value that is created for people, over time, through trusted relationships.
This renewed focus on people is opening up new opportunities for forward-thinking organizations and leaders. When people are the focus, trust becomes the primary competitive differentiator. Empowering individuals to engage with each other -- as consumers, as employees, as citizens -- is key to success. Empowered consumers increasingly experience Brands directly through your employees, not just through a call center or your website. Empowered employees experience your organization through their personal relationships with their informal networks as much as formal organizational structures. And if empowered people don't trust you, they'll find someone else to buy from, or to work for.
Outperforming organizations see becoming a social business as a fantastic opportunity to create new business value:
With the announcement of the IBM social collaboration platform, the release of Lotus Connections 3, and new business strategy services, IBM is uniquely positioned to enable your organizations to cultivate trusted relationships through people-centric experiences when and where needed. We have the expertise to help you plan, build, secure, and actively manage your evolution towards becoming a Social Business. And to integrate those capabilities with the rest of your business, such as the recent Cognos 10 announcement for analytics tools that include social collaboration. With all this, it's no surprise that Global CIO recently named IBM #1 in it's list of the most influential IT companies.
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Visit the links above to learn more. See what the social buzz is about and join the conversation.