Collaboration Agenda and Industry Solutions
Oil spills, automobile recalls, financial meltdowns. It's no secret that industry is being challenged like never before in the current, volatile economic environment. Industry leaders need to innovate to seek new sources of growth and drive insights from information to make better, faster and smarter decisions.
Beginning today in Barcelona, IBM is convening 1000 clients, business partners and industry experts for the Smarter Industries Symposium to discuss the ways in which different industries are leveraging technology and innovative management to become "smarter."
We'll be providing a number of means to stay connected to the themes, ideas and insights from the event over the course of the next few days. You can follow live tweets via the #IBMSYM hashtag, or join the blog posts at www.
IBM announces new solutions that helps organizations become social businesses (Enterprise 2.0 Conference)
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Vice President Marketing
IBM Collaboration Solutions
On Monday November 8, IBM announced new software and services that will help organizations become social businesses. Less than a day old, and the news has already been covered in The New York Times ("IBM’s Lotus Connections 3.0 Aims to Make Businesses More Social"), InformationWeek ("IBM Boosts Social Media Software, Services"), ReadWriteWeb ("IBM Bakes Analytics Into Lotus Connections 3.0"), and by many others. You can also read a recap of yesterday's announcement from one of our own, Luis Benitez on Socialize Me. Or better yet, if you happen to be in Santa Clara this week for the Enterprise 2.0 Conference this week, see social business in action with a wide variety of activities to choose from.
Why is this announcement important?
Every few years, there is a generational shift in computing style that leads to new opportunities and new business. The intertwined trends of the rapid growth of social network participation, proliferation and adoption of mobile devices like the iPad and Android, cloud computing, high-speed broadband access, and the democratization of content creation and sharing, are fundamentally changing the way we interact with one another, whether as consumers, employees, or citizens. It really comes down to people being the center again. We no longer discuss the latest gadget, network, or transaction, we are interested in value that is created for people, over time, through trusted relationships.
This renewed focus on people is opening up new opportunities for forward-thinking organizations and leaders. When people are the focus, trust becomes the primary competitive differentiator. Empowering individuals to engage with each other -- as consumers, as employees, as citizens -- is key to success. Empowered consumers increasingly experience Brands directly through your employees, not just through a call center or your website. Empowered employees experience your organization through their personal relationships with their informal networks as much as formal organizational structures. And if empowered people don't trust you, they'll find someone else to buy from, or to work for.
Outperforming organizations see becoming a social business as a fantastic opportunity to create new business value:
With the announcement of the IBM social collaboration platform, the release of Lotus Connections 3, and new business strategy services, IBM is uniquely positioned to enable your organizations to cultivate trusted relationships through people-centric experiences when and where needed. We have the expertise to help you plan, build, secure, and actively manage your evolution towards becoming a Social Business. And to integrate those capabilities with the rest of your business, such as the recent Cognos 10 announcement for analytics tools that include social collaboration. With all this, it's no surprise that Global CIO recently named IBM #1 in it's list of the most influential IT companies.
This isn't docu
Visit the links above to learn more. See what the social buzz is about and join the conversation.
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By Jacques Pavlenyi
Market Segment Manager
Many of you are gearing up for what is shaping up to be a very energetic Enterprise 2.0 Conference next week. The show this time is November 8-11 at the Convention Center, in sunny Santa Clara, CA, Which, right now given the cold wet weather in New York, makes me realize how much I miss living in California :-)
IBM is a Diamond Sponsor this year. And we have a great presence planned for attendees, including:
And much more. Will you be there? What do you hope to get out of this year's conference?
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By Joyce Davis
My team is responsible for Lotus and WebSphere Portal product documentation, online help, technical articles, learning material and more -- anything that helps customers get the most out of our products. One thing we hear from customers over and over is "show us a task, with screenshots and videos!" Well, we've taken that to heart and have focused on producing more multimedia technical content over the last couple of years.
But we realize there is a lot of expertise in the Lotus community OUTSIDE of our organization, both within and beyond IBM. So last week we launched an event called VideoFest, which is aimed at: 1) raising awareness of multimedia content, 2) encouraging the community to share their own Lotus videos, and 3) recognizing community contributions.
How VideoFest works
Upload your videos to YouTube or another video service, then embed them into Lotus product wiki articles. Then, be sure to publicize your article using the new share feature, which allows you to share the article via Twitter, LinkedIn, Facebook, and more.
For more information
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Market Segment Manager
We are very excited to report that IBM developerWorks (IBM dW) has been named a winner in the 2010 Forrester Groundswell Awards (B2B). The awards are broken down by what stage of the social cycle the winners best exemplify: Listening, Talking, Energizing, Spreading, Supporting, Embracing. IBM developerWorks won in the "Supporting" category, and here's what Forrester had to say:
"IBM developerWorks is a free community and social network for 8 million developers and IT professionals worldwide. It includes content and discussions on open standards, open source, and IBM technical resources in English, Chinese, Japanese, Russian, Korean, Vietnamese, Brazilian Portuguese, and Spanish. It includes 30,000 articles, forums that attract 1 million visitors a month, 400,000 active profiles, 800 bloggers, and 450 wikis. IBM saves $100 million annually from people who use this resource instead of contacting IBM support." (emphasis mine)
This is great news not just for IBM, but specifically for the Lotus Connections team - the IBM dW exceptional experience is built on IBM Lotus Connections.
You can read the full press release from Forrester on BusinessWire. Additional details about IBM DeveloperWorks' submission for the Groundswell Award can be found on IBM developerWorks.