I am not sure about how IBM names things sometimes - we can be too literal. Does the word "Digital" really add more information to this suite of products?
The customer profile part (LIVEProfile) captures all of the interactions of customers and prospects as they interact with a business online, across multiple ad networks or via email, video, affiliate sites and social media. It then integrates this data with offline information, providing a view of each visitor’s behavior over time and across channels. This historical data is available across the entire suite of products. As the profile of each visitor grows, the insights become stronger, enabling you to continually optimize your marketing efforts.
The web analytic capabilities of the provide marketers with insights for increasing ROI. Analytics provides insight into how individuals are interacting with a brand’s digital presence.
The latest Forrester report has IBM rated as the best Analytics product out there:
The marketing execution component integrates the data and insights garnered from customer profiles and web analytics into applications designed to easily execute display advertising, search campaigns, email and personalized recommendations through online, social and mobile channels.