This years Information On Demand Conference is the first time where I will be part of the staff and not one of the speakers. Mainly because pre-event I cared about the social networking activities around the event. I envisioned to connect two layers of this conference. First, the off-line world, where you meet people physically and have conversations – and on the other hand the online world where you virtually connect and have conversations as well. One of the difficulties I encountered is to keep both in sync and make the transition between both worlds as simple as possible.
Twitter, Facebook, LinkedIn, FriendFeed and of course LotusConnections are starting to get into the business to business communication. Companies are starting to discover those channels for communications, marketing and customer relationship. But where to place you ear to follow what is being said about you? And where should you speak in order to be heard? These are the two questions many organizations are hoping to find answers for.
On the other side users that are already using social media technology have figured out that this technology is really dynamic. New tools are appearing, and new ways to do things (better?). One of the questions derived for me: Is really everything new? How does our established way of doing things fit with these challenges?
My background is with Information Management, having now worked in product marketing for 3 years with a background in Natural Language Processing (aka Knowledge Management) – I try to get a grip on the existing methodology and figure out how that could be used for a SocialWeb.
„We are still confused – but on a higher level“
This quote is the subtitle of one of my favorite books and I think it fits quite well with what people say if they try to combine things like Blogs, Wikis, Microblogging, Social Networking with Enterprise Content Management, Business Process Management and Discovery. But why Blogs and Wikis deliver and manage content. In several ways Microblogging and Social Networking areprocesses that build relationships built out of data. Monitoring those activities and abstracting them for a business scenario is one of the things that could be done with Discovery.
Some may say: „Throw away everything and build a new world based on SocialWeb“. I would say: „Adopt the methodology and leverage it for SocialWeb to prevent us from reinventing the wheel“.
Information On Demand - Sessions
In Berlin I will try to attend sessions that are on the edges of connection edge between Social Media and Information Management. Starting with processes. You are able to have ad-hoc processes and run crowed sourcing techniques leveraging SocialWeb. So my first visit will be: „ECM and Mashups - Deriving Business Value“ [BLD2030] followed by „Accelerating BI and SOA initiatives with Enterprise Mashups“ [BLD2063]
Second it is key to pick up the user where they are. Interfaces are required like „Workplace XT for IBM FileNet P8“ [TSB2322] . How does technology usage behavior change? An answer I expect to get from „Flying Cars and Cool Uniforms - The Future for Information Workers?“ [BLD2351]. This presentation is actually held by a person I already exchanged a lot of information with using SocialWeb – however it will be the first time that I am able to attend a session run by him.
Collaboration was the starting point of SocialWeb and it is still the foundation. People exchanging information as they use collaboration. Lotus Quickr is the tool that has been used to build some of the SocialWeb experience for IOD – „The Business Value of Collaboration + Content - IBM ECM & Lotus Quickr“ [TSB2480]. This session is a must for me to attend.
All SocialWeb activities produce content and it is just a matter of time when the need for compliance and risk management arises. Good that technology already exists. As stated in the session description of „Content Collection and Archiving“ [TSB2399] is says: Today, many organizations’ needs have moved beyond the limited business value of e-mail archiving to include file systems, Quickr, SharePoint, instant messages and other information.
Finally Discovery. An Enterprise class discovery strategy is only worth if it is able to handle all kind of content. „Maximizing Collaborative Content with OmniFind Search“ [TSB2407] provides insides for this use case.
As mentioned in the introduction – my task for the IOD conference was to take care of SocialWeb activities for this event. Coming from Information Management I tried to leverage this background as good as possible. During the event you will find several things that connects the physical encounter between people (offline) and SocialWeb (online). Behind the scenes are a few thoughts spent to make that work. However one of my principles: The usage should be self explaining. If you discover something, please do not hesitate to meet me in person and ask. I am more than happy to exchange lessons learned and some best practices.
This is a personal post and don't necessarily represent my employers' positions, strategies or opinions.