One of the main reasons I enjoy my job is that it allows the opportunity to meet, work with, and build friendships with people across a wide range of organizations. Some of these great folks are in the biggest and most well known companies in the world, while others are at growing companies albeit with less recognizable names. In both these cases, there are very serious IT agendas and, not surprisingly, these agendas share very common requirements.
While preparing for the Informaton On Demand conference this past week, I had a conversation that summarized one such requirement that I've been hearing lately from a variety of customers. What he said was very simple and directly to the point..."it's all about growth".
In this particular conversation we were discussing the advantages they've realized from their Information Server grid architecture. Better utilization of available hardware. The ability to deploy new business projects quickly. Shared resource pools to leverage more compute power for any given task with the outcome being that business results are achieved faster. While this was a great validation of this customer's success with their Information Server grid, I came away from that conversation thinking more about the succinct comment about growth.
Why is it "all about growth"? I think it can be explained in this way ...
"organizations that cannot immediately support growth for increasing data volumes and unexpected/compelling business projects will lose value at a rate corresponding to the time required for them to scale to those requirements"
You could argue that is a bit obvious. It's the same economics you'd think about when considering bringing a project in on time. If the project is late 2 months, that's 2 months of revenue that get pulled out of the original revenue case that justified that project.
I thought this customer's focus on on the scalability of the infrastructure as a primary enabler hit the point dead on. Basically, growth cannot be a tomorrow agenda. Perhaps an organization doesn't need the extra capacity on hand today... but they do need to have that plan for growth in place and the planned execution time needs to be quantifiable. Can I get from X to Y in Z time? What will it cost me to get there? Considering the leaps in business value I could capitalize on, what revenue might I lose in "Z time"?
We've been doing a lot of work with the Netezza team lately and they are another set of folks that understand the value of "Z time". With appliances that can be deployed inside a day, and capacity that can be added quickly and consistently, they present a very compelling value proposition to the organizations concerned about being nimble on their growth agenda. Furthermore, benchmark testing in our lab has proven that the massively scalable architectures of both Information Server and Netezza allow them to exchange information at very impressive sizes and speeds.
If you are considering how to plan for growth - or if you are having issues turning around today's data volumes - there are proven data integration and data analytic solutions that can help you realize the business opportunities that are your goal. If you'd like to discuss where you are on this growth journey and how you are looking to minimize "Z time", drop me a note at email@example.com.